October 21, 2014

Addressing the Alienware Phone Article

Let me start off by saying that the design I saw of that Alienware phone is about the most hideous looking phone I’ve ever seen. In my 6 years of working in and closely following the cell phone industry, I have never been so completely turned off by a design. It would probably do well with the hardcore Star Trek and World of Warcraft fans but not the other 95% of the world. There is no market out there to sell this thing. Dell and Alienware would invest far too much time and money into a device like this only to see it sell limited numbers.

Enough about the device itself. I want to switch gears and discuss the content of the article and talk about how little credibility I find in the piece. First of all, the article comes after 3GSM/MWC yet it refers to being announced there. We know that nothing materialized from neither Dell nor Alienware. There is not one substantial reason given as to why the phone is currently in the works, only rumor and conjecture. There is no ‘source’ to credit where the alleged specs come from. Where is the basis for ‘classic Alienware eye catching design, large screen with high resolution, superb video gaming capability, or fantastic audio?

Finally, the actual prototype. It’s clearly not a leaked mock-up when you can see at the bottom that it was designed for the website. Anybody with half a knack for Photoshop could work up a phone design with a taste of Alienware in it.