Open Handset Alliance Member Profiles (Week #7 – Esmertec )
For 34 weeks, each Tuesday, Jordan from fandroid.net will be joining us to offer a profile of each of the 34 members of the Open Handset Alliance.
Company Name: Esmertec
How the OHA site classifies them: Software Company.
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What the OHA site says about them: Esmertec is a leading provider of multi-media solutions and end-to-end integration services that accelerate time-to-market and reduce operational costs for OEMs and Operators.
What they do: We provide software platforms that enable the deployment of content and applications in devices and over servers. Our customers include mobile telecom operators and manufacturers of mobile handsets, set-top boxes and interactive televisions. Esmertec’s software and service capabilities excel with its reliability as well as fast and local execution.
Basically, they offer Java-based products for mobile and embedded systems. Their Jbed Java Virtual Machine (JVM) offerings come in a number of flavours, including a JVM and real-time operating system package that runs directly on the hardware, with no intervening bits. A focus of the Jbed system is to deliver powerful multimedia capabilities.
So, they’re another Java-on-handsets company. They breed like rabbits.
As owners of Cellicium, they also offer Unstructured Supplementary Service Data (USSD) services, the real-time messaging system for GSM phones that is commonly used to enable SMS and other real-time messaging.
What they bring to OHA and Android: They go into a bit of detail on this very question on their site.
Esmertec shares the Open Handset Alliance’s vision of enabling innovative and easy-to-use solutions for mobile end-users. We have actively contributed to this initiative with our OMA applications (MMS, WAP, DRM, SyncML, and IM).
The OMA offerings are Open Mobile Alliance standards â€“ Multimedia Messaging, Wireless Application Protocol, Digital Rights Management (whew â€“ and I was worried that Android might not have DRM), Synchronization, and Instant Messaging. So, they have the basics covered.
In addition to Android’s open source, Esmertec’s leading edge Jbedâ„¢ Javaâ„¢ Virtual Machine (JVM) platform can easily be made commercially available on customer demand for the Alliance ‘s mobile platform. This option offers immediate and seamless compatibility with the standard Java ME world, leveraging thousands of existing Java ME applications.
For those wondering what a company offering JVM products has to offer a system with its own virtual machine (Dalvik), here’s the answer. All those existing mobile Java apps out there don’t have to be ported; just slap Jbed on your Android-running handset and all’s happy in Java world.
Finally, Esmertec also offers a full range of integration and development services for the Android platform that will help current and future players in the mobile value chain to reduce integration time, ensure operator compliance, and deliver enhanced multimedia functionality for new handsets quickly and cost-effectively.
Here’s an interesting angle: Android consultants. No doubt there’s great value in this proposition. If I’m a company looking to bust into the Android world, here’s someone to hold my hand. Help with porting apps, integration with existing Android features, customizing Android to my needs â€“ a general wheel-greasing.
Sounds like an attractive offer, and one that may make Esmertec a major back room player as Android usage ramps up.