July 24, 2014

Advertisements in Google Android Applications

Just a couple days ago I was browsing through YouTube and came across a Google video about advertisements on mobile phones and suddenly a thought flashed through my mind like a rat on crack.
The thought I had was“What about advertisements in Google Android Applications?” That wouldn’t be a bad idea if implemented correctly. In the past I have had bad experiences with advertisements in mobile applications. Imagine using an application where every time you start and shut down the application, you are forced to view about 3 ads each time. That’s what I’d consider to be an annoyance that deserves a spot somewhere in the Guinness Book of Records.

Google could come up with an ad platform for Android developers. Developers could then implement ads in a way that does not annoy the user. Yeah I know you would hate to have advertisements sneaking around in your future Google Android applications, as would I. But let’s think about those developers who are not so keen on selling their applications. Wouldn’t they want to make a little extra dough?

Placing ads within applications could go a long way towards ending the system of selling software as we know it today. This could potentially make Google Android applications free, and I know we all love free.

Now since we all agree that advertisements in applications is a good thing, [just assuming you agree] let’s look at how developers could implement these…these…pests. Since we already know that forcing the users to view advertisements before using the product doesn’t work very well, we have to look at alternatives. Developers could implement ads directly into the application, so we will see ads while we use it. For example, playing a 3D racing game and viewing ads on billboards within the game. Perhaps contextual ads on the main menu screen?

There seems to be a lot of developers focusing on mapping applications and mashups. Ads could be placed at the bottom or corner of the screen so as to not conflict with the content being viewed.

As much as we may despise advertisements in mobile applications, they are something that we will not be able to escape. They’re already here and it will get more mainstream as the years goes by. All we can do is learn to live with it, and hope it does not conflict with the main content of the applications. Should it work right we users will be happy while developers laugh hysterically all the way to the bank.