December 18, 2014

What Happens After iPhone 2.0 Comes Out?

It happens with every new product release. After what seems like months of anticipation and hype, a device comes out and people begin thinking about its successor. The iPhone is almost a year old and for the better part of this year, the cell phone and tech industry has been pondering the next version. In the last few years, this window of going from “Wow, this is nice!” to “Okay, what’s the next one gonna be like?” has gotten shorter. Witness the situation with the Sony XPeria X1 handset. There hasn’t even been enough time for someone to drop theirs in the toilet, yet there are people already talking about the leaked photos of the X2 model and talking about what the difference might be.

Turning towards the new iPhone, one has to wonder what’s next for Apple after this. If they are to “get everything right” about this new model next month, will there be anything left to add later? Aside from 3G and new software applications, there’s not a ton coming. This might be where the iPhone ends its run and Google takes off.

Android will succeed because it’s not tied to one specific set of hardware. Once everyone and their sister has a touch screen phone with 3G network capabilities, Apple could find themselves fighting for air with a more expensive, less capable phone. With 4 official members of the Open Handset Alliance making their own flavors of handsets, there stands to be something for everyone. Samsung and LG have gotten sexier with each generation of phones and HTC just keeps stepping their game up more and more. Motorola has… well as long as we don’t get an ANDRD RZR device, I’ll be happy.

Will Apple change their revolutionary device to keep up with an onslaught of Android phones coming at them with every shape and design? The beauty behind Android is that there will be scores of models that come out all the time, not just once a year. Further, they’ll be more capable than other handsets on the market. I’ve been saying this for almost 7 months now, but Android will be known for what it does whereas the iPhone is known for how it works and looks. There will be people switching to an Android phone once they see all the things you can do with them. A year from now, I don’t envision people jumping to an iPhone because of something it does over the competition. Let’s be honest here – What does the iPhone do that another phone couldn’t?

So what happens after iPhone 2.0 comes out next month? Are future models just going to be equipped with larger store capacities a la the iPod? Whatever it is that Apple does, will it be enough to stave off Android?



  • Todd

    Where’s the publicly stated support for Android by the telcos? All I have heard is foot shuffling and vague “five years from now…” guesstimates. Android is the end game for the telcos total control and it is my opinion “Open Handset Alliance” will fall apart very soon ( in fact, let’s start a pool, like people do for football scores, on what day the OHA implodes ).

    Apple may be as cynical as I by trusting the telcos as far as they can throw them. If we let Verizon, T-Mobile, etc control the roll out of Android, the 3G iPhone has nothing to worry about.

    If, and ONLY if, someone like HTC or Texas Instruments starts selling handsets with Android pre-installed directly to the Consumer then the iPhone will be impacted – obviously Jobs isn’t worried about that at all.

  • elby

    Very short-sighted regarding Apple plans. But I would agree with this statement, ” … he knows a thing or two. But definitely not three.”

  • Jay

    If this were the point where “iPhone ends its run and Google takes off”, would it not be instrumental for there to be, you know, at least one Android-enable phone on the market?

  • Ron

    Nice article. My iPhone has already been replaced by an Android device, it just doesn’t know it yet. I, for one, think that instead of iPhone 3, we’ll see new form factors of iPhones. Just like Apple came out with the Nano, Classic, and Shuffle versions of the iPod, they’ll realize that a 1 phone fits-all mantra won’t work. iPhone with an actual qwerty? – thank you very much! Also, regarding what’s next for Apple, I know the original iPhone is at&t only but I wonder if they’ll expand into the other carriers. I agree it’ll be tougher for Apple, but I won’t count them out yet. Think of Jobs as Commodus in Gladiator. “I think he knows what Rome is. Rome is the mob. Conjure magic for them and they’ll be distracted. Take away their freedom and still they’ll roar. The beating heart of Rome is not the marble of the senate, it’s the sand of the coliseum. He’ll bring them death – and they will love him for it.”

  • Vamien McKalin

    The iPhone will be expanded to other carriers, I heard that America Movil will be getting it this year or the next

  • Ron

    America Movil is Latin America? Was there already an iPhone carrier in that market? I was thinking more than 1 carrier per market. I.e., For the US, have the iPhone on at&t and T-Mobile (or even Sprint/Verizon if they magically create a CDMA version). Being carried by others will instantly open up Apple’s reach and influence. And my point is, there are some things Apple can do to continue the iPhone’s success, this being one of them. We’re also not sure what kind of reception Android is going to have with the general consumer. The advantages of the platform may be esoteric to the average Joe. WIth that being said, I think there’s plenty of time for Apple to come up with a strategy to counter Android (and Windows Mobile 7 & 8). Scott, I also want to point out that the iPod doesn’t do anything terribly different than the competition, but the integration with accessories, the user’s home computer, and the iTunes store seem to make a huge difference. That’s another avenue Apple can pursue as a defense. Finally, in midst of my defense of Apple, I just wanted to reiterate that I am jumping ship to Android when it comes out =)

  • http://bismarksblog.blogspot.com bismark90

    iphone = the mac of the phone market. will android become the windows of the phone market? one operating system that runs on tons of hardware, full of some decent software but mostly crap shareware, etc. owning an android phone will be about as cool as owning a clunky dell laptop, while those who are fashion and useability minded will own iphones just like they own macbooks. since the iphone is running os x, we are certain to see continued updates just like the mac version of os x. but what i don’t get about your article is when you say that if the iphone 2 get its all right, then what? i mean, if it gets it ALL right, then thats it, iphone wins, everyone else will be playing catch up for the foreseeable future. i still dont think that making people’s phones work like their windows pcs is going to be appealing to many people.

  • AndroidGuys

    How will they continue to sell the same old phone for years to come? What else can they expect to add to one if this version has it all? You gotta leave something out there to get people to come back for more. Each maker out there with Android on it could offer something different. Clamshell, QWERTY, touchscreen, etc.

    These are great comments by the way. All of you guys.

  • gee

    @8: I understand the “when you are at the top, there is nowhere else to go” argument, but applying that to technology runs risk of backfiring on one in the vein of “640 KB should be enough for anybody”. I’d offer that, after a certain convergence point hardware-wise, the next big wave of innovation and must-haviness comes from how one rethinks the use of the network. Twitter.com is nothing sensational from a technology standpoint (and certainly not from a software standpoint at present) — but it tapped into a new way of wedding two previously-distinct realms (web and text messaging), leveraging the vast number of nodes in each.

    The iPod line has done this before — loading MP3s onto a player was nothing new to the digiratti, but put in a synch cable and iTunes and you have…Podcasts! One could make a decent argument that podcasts have fizzled, but you can see where I’m going here: After a certain point, the tech is secondary to penetration, and then ubiquity enables innovation.

    Meanwhile, the “each maker could offer something different” argument is exactly what concerns me about Android app development. This is partly informed by a long history with the Treo and the frustration of simply dealing with otherwise-fine apps that did not (and do not) support the 5-d key when it came out. Will there be enough community pressure to make multiple form-factor support the norm?

    And of course, as my friend Jay@3 notes, where are the Android-enabled devices, anyway? I thought there was going to be at least a mention of the HTC Dream on 6 May; did I miss it? I am enthusiastic about the idea behind Android and the OHA in general, but at this rate I could buy the new iPhone next month and still be seeing only a handful of 1st-gen Android devices by the time my contract with AT&T runs out. Yeah, yeah, I know it’s a complicated market , but the frustration is there in my gut nevertheless.

  • Vamien McKalin

    #6: Yeah America Movil is in Latin America but all their Mobile Networks will be called Claro! If it is one Mobile Carrier per market then the selected few would be one lucky rabbit. I think Apple should make the iPhone available to every carrier to get a larger install base.

    #7: “will android become the windows of the phone market?” If that happens then we can safely predict which will come out on to then huh? ;) Reading your comment right now only proves this quote by scott correct.

    “Android will be known for what it does whereas the iPhone is known for how it works and looks.”

  • http://mikecane2008.wordpress.com/ Mike Cane

    >>>Once everyone and their sister has a touch screen phone with 3G network capabilities, Apple could find themselves fighting for air with a more expensive, less capable phone.

    You know better than that. It’s the APPS, stupid. There are people who stick with Windows instead of giving into their Mac lust because of some apps OS X lacks.

    It could be that way for the iPhone too. Once the flood of apps happen in June, there’s no guarantee each one will have an Android counterpart.

    You could just as well have said:

    >>>Once everyone and their sister has a notebook computer with Mac-like interface, Apple could find themselves fighting for air with a more expensive, less capable notebook.

    And yet Mac notebook sales have been dramatically increasing.

    Hey, I stick with lousy PalmOS because of its ease of use and, yes, some apps. It’s otherwise far less capable than WinMpb devices.

  • Scott Webster

    This is true, but we’re seeing developers writing for Android who have already said they’ll be doing the same for iPhone. It’ll go the other way too. The best thing about these two competing technologies is that it will force each other to step it up. We’ll probably see knock-off applications for both platforms for the foreseeable future.

    Thanks for commenting!

  • http://mikecane2008.wordpress.com/ Mike Cane
  • Yoni miller

    How many other iphones have updates like Iphone? none.

    Theres always new applicatoin and features to add, and the better applicatoin and cheaper they make it the more they will sell, the iphone will be the number one phone for the next 5 years and then Apple will make a new phone even better and different.

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