April 24, 2014

Google Working on "Branded Mobile Phone" After All? [UPDATE]

Call this one “The Rumor That Wouldn’t Die”. It seems like every few weeks a new rumor sprouts up regarding Google and an actual gPhone. We’re pretty skeptical folks here at AndroidGuys when it comes to this topic so we’re gonna do the whole “grain of salt” thing.

TechCrunch has a source that swears that Ammunition Group is designing a Gphone and “that it is a seriously beautiful device.” Let’s back up a second and start with something The Hollywood Reporter is stating in a recent article.

The trio of Google execs also used the opportunity to talk about the inroads the company is making with its own branded mobile phone as a replacement for the iPhone, as well as the Chinese market and how they’re treated there — and even Google’s inhouse educational programs and the salaries and potential of teachers.

Okay, so plenty of people have been confused between Android, gPhone, devices, and platforms. It’s probably gonna continue to happen until the first devices come out from major handset makers and people realize that there is no actual Google Phone, but rather a lineup of phones. This alone is not enough to sway us. Now, back to Ammunition Group…

Ammunition GroupAmmunition Group has done work with some pretty high profile companies. Looking through their portfolio, we see things for Microsoft, HP, Nike, Dell, and Polaroid. The form factor of their products is very unique looking and forward-thinking. Could they make a neat looking phone? I’m quite positive they could. They’ve already done some work for Sprint and have some pending patents out there now for the carrier. (See picture to left)

Are they working on a Google Phone? That’s still tough to figure out. We heard an awful lot of stuff last year at this time from people claiming to have inside sources or people “close to the situation.” Here’s a different thought for you guys; What if Google has Ammunition Group working on a device that runs Android, but isn’t a phone? Maybe they have a Kindle killer coming for you ebook folks. Maybe they have a set top box for your television. It could simply be a Google camera that runs Android, automatically uploading photos to your Picassa account. Don’t forget that Android isn’t confined to cell phones.

Whatever it is, we’ll be watching this rumor closely. On a scale of 1-10, we might be slightly above a 5 right now.

UPDATE: Silicon Alley Insider has an article that clears things up a little bit. Like we thought, it seems people are still getting Android and gPhones confused.

So what is with the TechCrunch source within Ammunition Group? I’m still sticking with the idea that they may be working on something with Android, just not “The gPhone.”

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