August 27, 2014

Android Marketing Manager: Joining LiMo Foundation "Doesn't Make Sense"

We can speculate all we want. Will Android eventually win out and absorb the LiMo members? Will the Linux Mobile Foundation grow too big for Android? You could find convincing arguments for both sides. It’s great when we get to hear officials report on the stuff that gets theorized and hypothesized.

As news came in this week of the LiMo Foundation tacking on another 11 members and passing the 50 spot, people realized just how formidable the consortium is. There are quite a few who believe that Google will win out in the end by either eating up the LiMo guys or by just completely outselling them. There’s an awful lot of money that comes with that Google company – I’m not sure what you’ve heard about them.

Information Week reports today that Eric Chu, a group marketing manager with Google’s Android team chimed in on the “joining forces” debate. Would Google want to partner up and take on the world?

“Unification for the sake of unification is not the path we decided to go down,” Chu said during a panel discussion of the mobile marketplace at the LinuxWorld conference in San Francisco. “In the end, what matters most is what consumers are looking for. But having too many people on the design phase, especially early on, would have hurt the project. You could have three different user interfaces and a couple of application layers. That doesn’t make sense.”

Join, merge, or buy others out. Or don’t. As long as handset makers and carriers are offering customers more choice, I think we’d all be happy. Competition always puts companies at work on the next big thing. You can’t get lazy in this market, so I say the more options available, the better.

Still, my money is on Google unofficially bringing on a bunch of new members to the Open Handset Alliance before long.