November 24, 2014

Google Really Wants "Android" Trademark

Not content to simply walk away, Google is going back for more.  Back in August, Google was issued a refusal from the US Patent and Trade Office for trademarking “Android”.  Late last week, they filed an ex parte appeal, hoping to reverse the decision.

It’s one thing to trademark the font or Android logo, but something tells us that they aren’t able to trademark the word.  Android is a term that has been around a lot longer than the operating system.  We’re scratching our heads at this one.  On a related note, that little green guy that’s been popping up everywhere… he’s free to use in whatever fashion you want.  He’s been released under Creative Commons 3.0, which means you can do what you will to him.  Throw him on a bumper sticker, t-shirt, or coffee mug.

Thanks to everythingGphone for the heads up!

  • http://www.secureyourtrademark.com trademark

    Their appeal is merely procedural, since the cited registration will soon be cancelled for failure to maintain the registration. It’s no big deal, and Google will get their trademark registration without much trouble.

  • Kop

    Commentor “trademark” is probably right. Further, whether the term “Android” is unique is not the question with a trademark. Obviously, the word “Apple” was not a unique word. The issue is whether anyone priority in using the word to distinquish their product and services distinct from competitive products and services. This came up before for Apple with their trademark on “iPhone” because someone had been using it before. Eventually, Apple still got the “iPhone” trademark though. Apparently, according to “trademark” someone had previously registered “Android” for something software related before as a placeholder, but didn’t use it. If necessary, I’m sure Google will buy the earlier guy out if necessary, if they’re not able to get this early registration canceled for non-use.

  • http://www.brandedux.com Jeff Davis

    Don’t be so sure! The term “kiss” was a common confectioners term meaning a dab of chocolate long before Milton S. Hershey trademarked the product in 1923.