Comments on: Market Maneuvering: Marketing Starts Here http://www.androidguys.com/2009/02/25/market-movers-marketing-starts-here/ The trusted source for Android news and opinion | Est. 2007 Fri, 10 Feb 2012 11:25:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Brian Dillon http://www.androidguys.com/2009/02/25/market-movers-marketing-starts-here/comment-page-1/#comment-103560 Brian Dillon Thu, 14 Apr 2011 15:23:00 +0000 http://androidguys.com/?p=3836#comment-103560 designing an app for the android phone but have no idea how to market it. it is a sky tracker with star consulations planets etc any ideas to help? designing an app for the android phone but have no idea how to market it. it is a sky tracker with star consulations planets etc any ideas to help?

]]> By: iPhone poker http://www.androidguys.com/2009/02/25/market-movers-marketing-starts-here/comment-page-1/#comment-33929 iPhone poker Sun, 28 Mar 2010 08:40:58 +0000 http://androidguys.com/?p=3836#comment-33929 I think that iPad will be the boss now. It is almost perfect I think that iPad will be the boss now. It is almost perfect

]]> By: Contextside http://www.androidguys.com/2009/02/25/market-movers-marketing-starts-here/comment-page-1/#comment-14238 Contextside Sun, 06 Dec 2009 22:34:09 +0000 http://androidguys.com/?p=3836#comment-14238 Physical Weak,perfect state mountain it observation travel growing college release less budget expect arrive lip assessment even committee yes play dinner last refuse until please the ourselves according teacher aid least local since trend hard distinction silence shout now head good future employ treat initiative marry among receive railway performance contract relief other long difficulty impact conclusion outside commitment ought last member code foot target village technology appeal contain program involve approach throughout begin cost prisoner step consist international suitable me government latter there woman below pretty audience song Physical Weak,perfect state mountain it observation travel growing college release less budget expect arrive lip assessment even committee yes play dinner last refuse until please the ourselves according teacher aid least local since trend hard distinction silence shout now head good future employ treat initiative marry among receive railway performance contract relief other long difficulty impact conclusion outside commitment ought last member code foot target village technology appeal contain program involve approach throughout begin cost prisoner step consist international suitable me government latter there woman below pretty audience song

]]> By: mathiastck http://www.androidguys.com/2009/02/25/market-movers-marketing-starts-here/comment-page-1/#comment-323 mathiastck Thu, 26 Feb 2009 07:25:19 +0000 http://androidguys.com/?p=3836#comment-323 I expect sales on Android will gradually ramp up. G1's are getting to the European countries, and the last SDK update official supports German localization. http://en.wikipedia.org/wiki/HTC_Magic The HTC Magic will generate a lot of Android buzz, and Vodafone's adoption of Android will give it serious numbers. When we start seeing Android on other carriers in the states, and on 4G networks, there be a lot more numbers and buzz here. What developers should be fighting for now is postiion. Work on their reputation in the Market place. A lot of them seem very concerned with immediately monetizing their once free application. The better IPhone apps have a suite of products. Aurora feint, for example, has a good free version. A cheap add on that adds a lot of good content. Last they have a high end fully networked, social, app. I was a free user, I bought the small bundle, and I already know that sooner or later I'll buy the next product. I just have to top off my itunes account :) Google did just pump a lot of juice into Android by allowing paid applicaitons. Electronic Arts launched bejewelled, and I'm sure we'll see a lot of your standard mobile J2ME product line show up on Android. If they do some advertising it could help everyone seeking to sell Android games. What I'm hoping to see is a boom in people using targeted advertising. You can buy adds that will only go to Android users, and you can link straight to your Android market placement. I expect sales on Android will gradually ramp up. G1's are getting to the European countries, and the last SDK update official supports German localization.

http://en.wikipedia.org/wiki/HTC_Magic

The HTC Magic will generate a lot of Android buzz, and Vodafone's adoption of Android will give it serious numbers. When we start seeing Android on other carriers in the states, and on 4G networks, there be a lot more numbers and buzz here.

What developers should be fighting for now is postiion. Work on their reputation in the Market place. A lot of them seem very concerned with immediately monetizing their once free application.

The better IPhone apps have a suite of products. Aurora feint, for example, has a good free version. A cheap add on that adds a lot of good content. Last they have a high end fully networked, social, app. I was a free user, I bought the small bundle, and I already know that sooner or later I'll buy the next product. I just have to top off my itunes account :)

Google did just pump a lot of juice into Android by allowing paid applicaitons. Electronic Arts launched bejewelled, and I'm sure we'll see a lot of your standard mobile J2ME product line show up on Android. If they do some advertising it could help everyone seeking to sell Android games.

What I'm hoping to see is a boom in people using targeted advertising. You can buy adds that will only go to Android users, and you can link straight to your Android market placement.

]]> By: Feyyaz http://www.androidguys.com/2009/02/25/market-movers-marketing-starts-here/comment-page-1/#comment-319 Feyyaz Wed, 25 Feb 2009 20:54:16 +0000 http://androidguys.com/?p=3836#comment-319 Dear Mr. Murphy, Great article! But I must say that the AppStore from Apple only looks that good, because it's often in the media (where Android is nowhere...). I read about a study, done by pinch media, which analyzed the general AppStore users and statistics (http://www.pinchmedia.com/appstore-secrets/). An important fact was that only 1% of the users really use their downloaded apps in a long term. Most of the time, the users just download (and pay for...) it and delete it or don't use it anymore. This is of course marketing wise really intelligent. Apple gets his share, the developers get their fast money and the user thinks that he just bought a good product (although I'm not knocking on the products in the AppStore!). Whereas important issues like organization, security and marketing are nowhere found around the Android Market (which were the pulling factors of the AppStore!). The Android platform itself is a great idea with potential, but it has to develop slowly to grow into something big. Apple's strategy and idea of the iPhone + the AppStore is different from the Android platform but in some terms, we as the users and developers, follow the same path as the Applerians (?!). But after this developing stage of the whole platform/community the Android Market will acclompish it's mission and become really big. We, as Android participants in any way, should watch Apple and learn from the good points as well as from the bad points of the AppStore platform and turn Android into something great, that's where the real power of Android is lying, its community! Sincerely yours, Feyyaz Dear Mr. Murphy,

Great article! But I must say that the AppStore from Apple only looks that good, because it's often in the media (where Android is nowhere...). I read about a study, done by pinch media, which analyzed the general AppStore users and statistics (http://www.pinchmedia.com/appstore-secrets/). An important fact was that only 1% of the users really use their downloaded apps in a long term. Most of the time, the users just download (and pay for...) it and delete it or don't use it anymore. This is of course marketing wise really intelligent. Apple gets his share, the developers get their fast money and the user thinks that he just bought a good product (although I'm not knocking on the products in the AppStore!). Whereas important issues like organization, security and marketing are nowhere found around the Android Market (which were the pulling factors of the AppStore!).

The Android platform itself is a great idea with potential, but it has to develop slowly to grow into something big. Apple's strategy and idea of the iPhone + the AppStore is different from the Android platform but in some terms, we as the users and developers, follow the same path as the Applerians (?!). But after this developing stage of the whole platform/community the Android Market will acclompish it's mission and become really big.

We, as Android participants in any way, should watch Apple and learn from the good points as well as from the bad points of the AppStore platform and turn Android into something great, that's where the real power of Android is lying, its community!

Sincerely yours,

Feyyaz

]]> By: Thomas http://www.androidguys.com/2009/02/25/market-movers-marketing-starts-here/comment-page-1/#comment-320 Thomas Wed, 25 Feb 2009 19:53:50 +0000 http://androidguys.com/?p=3836#comment-320 To further add to this. You constantly see iphone ads showing off apps. Yet, you CAN get those on the G1 too. But has T-moblie or Google or HTC brought this up. Hey the iphone can to this - so can we..... nope not one add should what the G1 can do - just the same initial ads of the original here come the G1 - its out. NOW should ads of what it can do. They wont get the sales without the marketing. To further add to this. You constantly see iphone ads showing off apps. Yet, you CAN get those on the G1 too. But has T-moblie or Google or HTC brought this up. Hey the iphone can to this - so can we..... nope not one add should what the G1 can do - just the same initial ads of the original here come the G1 - its out. NOW should ads of what it can do.

They wont get the sales without the marketing.

]]> By: Andy http://www.androidguys.com/2009/02/25/market-movers-marketing-starts-here/comment-page-1/#comment-322 Andy Wed, 25 Feb 2009 17:20:45 +0000 http://androidguys.com/?p=3836#comment-322 Along with what you said, there's a few other things that hinder sales of paid apps. For the past several months before they were available, there was the free apps. So by the time paid apps became available, a lot of people, for the most part have become content with what they already have on their phone. At least, this is the case with me. In order to get me interested in buying something it has to be different and significant enough from what I already have. The other thing is, it would sure be nice if there was screenshots, videos, etc. along with the text descriptions so I can get a better idea of what an app or game is really like. Also, there's a lot of room for improvement on organization and searchability of things in the market, even though they did an okay job. You'd expect more than a okay job on search from Google, however. Along with what you said, there's a few other things that hinder sales of paid apps. For the past several months before they were available, there was the free apps. So by the time paid apps became available, a lot of people, for the most part have become content with what they already have on their phone. At least, this is the case with me. In order to get me interested in buying something it has to be different and significant enough from what I already have.

The other thing is, it would sure be nice if there was screenshots, videos, etc. along with the text descriptions so I can get a better idea of what an app or game is really like. Also, there's a lot of room for improvement on organization and searchability of things in the market, even though they did an okay job. You'd expect more than a okay job on search from Google, however.

]]> By: Nick http://www.androidguys.com/2009/02/25/market-movers-marketing-starts-here/comment-page-1/#comment-321 Nick Wed, 25 Feb 2009 15:43:55 +0000 http://androidguys.com/?p=3836#comment-321 great point Mark. I think developers of paid apps need to be in contact with bloggers and give them a free same so that they can have more tha 24 hours to go through the app. great point Mark. I think developers of paid apps need to be in contact with bloggers and give them a free same so that they can have more tha 24 hours to go through the app.

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