September 3, 2014

Hey Trent... Bring the App to Android!

ninI have to admit it – when Trent Reznor and Nine Inch Nails announced their nin: access app for iPhone, I was jealous. Here was one of my favorite, forward thinking people and bands putting out a mobile application that pushed the boundaries of fan and artist interaction. I wanted that for my G1. I needed that in my pocket. After the initial envy passed, I began to wonder whether or not Android would ever get this app. Based on a tweet from Trent tonight, I believe Android might be something he and NIN need start seriously considering.

In typical Apple hypocrisy, they’ve decided to withhold the latest build of the app from the iTunes store over “objectionable content.”

“Applications must not contain any obscene, pornographic, offensive or defamatory content or materials of any kind (text, graphics, images, photographs, etc.), or other content or materials that in Apple’s reasonable judgement may be found objectionable by iPhone or iPod touch users.”

Citing “The Downward Spiral” as the basis for the denial, Apple is asking for Nine Inch Nails make the necessary changes to the application as soon as possible, and resubmit it. Here’s the rub – nowhere within the app is The Downward Spiral, the album to be found. Instead, it’s likely that the song TDS can be streamed in a podcast to the app.

You can, however, download the full album from iTunes.  Doesn’t make much sense, does it?

Here’s why Android would work well for Nine Inch Nails; Not only could Android do everything that the iPhone can, but it is even more capable.  Imagine the possibilities of GPS-based features that can run in the background of your phone.  Rather than shutting an app off when it’s not up, you could make nin: access more functional, allowing for notifications and push alerts.

Sure, there are more than ten times the number of people running around with an iPhone right now as there are with Android.  Let’s see where that figure is next year at this time.  Android is, and must be, considered one of the most capable mobile platforms available.  Obviously, I am biased towards Android.  Having said that, I still Android is poised to be the better of the two platforms in terms of capability.

Just as I went to publish this article I noticed the following from Trent:

The iPhone is THE most elegant, modern smartphone at this point in time and it’s perfect for what we want to do with the NIN app – except for the ludicrous approval process, and that’s what I want to draw attention to… Android is cool, but nobody has an Android phone.

It would be unfortunate if an Android app is held off due to current market share and not long term viability. Isn’t that like saying “BluRay is cool, but there are a lot more DVD players right now”?