New Application Revolutionizes How SmartPhone Consumers Interact With Mobile Entertainment From the Leader in the Direct-to-Consumer Marketplace

SAN JOSE, CA--(Marketwire - June 23, 2009) - PlayPhone, Inc. (www.playphone.com), the global leader in branded mobile entertainment, today announced that it has released a PlayPhone application that will seamlessly integrate its branded mobile offerings and make them available to consumers with Android-powered devices.

The application provides a direct connection to PlayPhone's robust catalog of mobile entertainment, now featuring over 200,000 items, and offers an integrated purchase flow that allows users to browse and buy without ever having to leave the App.

"There is a major push in the population to access high-quality entertainment content via their smartphones," said Ron Czerny, founder and chief executive officer at PlayPhone. "This application provides an easy and great way for those users to browse the best content in a beautiful and user-friendly environment for Android platform."

The launch marks the first Android storefront offering from a major off-deck content provider and one that features PlayPhone channels as well as premium channels for key brands and partners. It will be available for download shortly, expanding Android users' access to Playphone's world of content.

PlayPhone gives consumers access to a new and exclusive media catalog spanning audio, video and gaming content from all four major music labels and their artists, game publishers and media companies such as Sony Music, EMI, Universal Music, Disney, Vivendi, Sony Pictures Entertainment and more. In addition to operating its consumer-facing mobile destination at PlayPhone.com, PlayPhone powers mobile content destinations and promotional offerings for entertainment and retail brands including Wal-Mart, BET Networks, ABC Television, National Geographic, Sony Pictures, Cartoon Network, Adult Swim, Real Networks, iPlay and many more.