Google is going head-to-head with companies like AdMob, Medialets, and PurpleTalk.Â A beta version of AdSense for Mobile Applications gives advertisers yet another way to reach potential customers.Â Further, it’s an opportunity for developers to find a way to earn revenue from their apps using both text and/or image ads.
We have already had a successful trial of this service with a small number of partners, and are excited that we can now offer this solution to a broader group. -Google VP of product management Susan Wojcicki
If you are a developer looking to participate in the beta program,Â there are a couple of requirements you need to meet.
- Min 100K daily pageviews
- Free apps only
- Android or iPhone app
- Ready to implement now, live within 4 weeks
- Participation for at least 3 months
isnâ€™t the first to venture into this space, though itâ€™s certainly the most well-known company trying to turn mobile advertising into a viable revenue stream for mobile application developers. Other contenders in this arena include AdMob, Medialets, Pinch Media, and PurpleTalk.