November 29, 2014

Mobilizy Proposes Open AR Markup Language

mobilizy_logoIt’s been a big day for Augmented Reality news. On the heels of the announcement of Layar’s support for 3D objects, Mobilizy, maker of Wikitude World Browser, announced that it’s proposing an open Augmented Reality markup language (ARML).

ARML would be based on KML and “enriched with custom extensions.”

The basic idea behind this specification is that data that is prepared using this specification can be viewed on augmented reality browsers like Wikitude but also in Google Earth. Augmented reality browsers can include an open URL dialog where the user can enter an URL pointing to a valid ARML document. For instance such a document can contain all affiliates of a company. People can easily bookmark those URLs.

ReadWriteWeb notes that “such a step would remove one of the five barriers to AR that we recently wrote about: interoperability. Cross-platform, open development standards would allow users more ways to see more AR content. … It will also accelerate innovation and allow for more, better, and less expensive AR apps.”

This video from Mobilizy sums it up to the tune of a “Cinemax: After Dark” soundtrack:


  • http://augmentthis.appspot.com JoaJP

    Using KML to represent places and paths: I have to agree with the concept – the AugmentThis! app does just that.
    It is never too early to think about extending KML, but at this point, all features that I have seen in AR apps can be covered using straight KML, no? Time will tell if KML is too restrictive, but at this point, I do not see a need to go through the exercise of trying to establish a new standard.