Comments on: DROID Does Times Square and Extended Hours http://www.androidguys.com/2009/11/03/droid-does-times-square-and-extended-hours/ The trusted source for Android news and opinion | Est. 2007 Fri, 10 Feb 2012 11:47:39 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: get online traffic http://www.androidguys.com/2009/11/03/droid-does-times-square-and-extended-hours/comment-page-1/#comment-30515 get online traffic Wed, 10 Mar 2010 02:05:06 +0000 http://www.androidguys.com/?p=10576#comment-30515 I'm by times square often I'll be there. ~ <a href="http://www.jfhostreview.com" target="_blank">Get the best host provider for your website</a> I'm by times square often I'll be there.
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]]> By: Craig http://www.androidguys.com/2009/11/03/droid-does-times-square-and-extended-hours/comment-page-1/#comment-10671 Craig Wed, 04 Nov 2009 18:34:39 +0000 http://www.androidguys.com/?p=10576#comment-10671 I think Verizon is setting themselves up to look like idiots here. I will own a droid… but people will not be waiting in line for this like iPhone. It’s not a mainstream device. It’s a geek’s device. I guarantee Saturday blog posts will be showing no lines in front of Verizon stores. I love the Droid and plan to get one, but does anyone think it’s kinda weird their entire ad campaign is taking on a “geek targeted” approach? I’m sure the geek/techies like us are already sold on this thing. They made a mistake opening up the “better than iPhone” can of worms if they were going to follow it up with a geek-focused campaign. I work in advertising and I’m just wondering why they didn’t go more with a more mass-market approach to get wider adoption. Fighter jets? robot eyes? astoroids? Even when compared to the MyTouch commercials, Verizon’s TV spots are a total fail if they want to take the lead (or even) dent the penetration Apple has made in the “average” consumer market. I mean, even soccer mom’s are using iPhones. Apple did a better job at going after a wider variety of users in my opinion. And what the heck is up with not showing the phone at this point??? Dont you think that would lead to more people knowing what the heck the ad is about. Every tech blog has reviewed it already. Again, strictly from a product launch standpoint, gotta give it to Apple. Not one person saw the iPhone until Apple wanted them to. This is not an apple vs android comment. I’m just commenting on it from an ad strategy/product launch standpoint. I think it was completely botched from the beginning. I think Verizon is setting themselves up to look like idiots here. I will own a droid… but people will not be waiting in line for this like iPhone. It’s not a mainstream device. It’s a geek’s device. I guarantee Saturday blog posts will be showing no lines in front of Verizon stores.

I love the Droid and plan to get one, but does anyone think it’s kinda weird their entire ad campaign is taking on a “geek targeted” approach? I’m sure the geek/techies like us are already sold on this thing. They made a mistake opening up the “better than iPhone” can of worms if they were going to follow it up with a geek-focused campaign. I work in advertising and I’m just wondering why they didn’t go more with a more mass-market approach to get wider adoption. Fighter jets? robot eyes? astoroids? Even when compared to the MyTouch commercials, Verizon’s TV spots are a total fail if they want to take the lead (or even) dent the penetration Apple has made in the “average” consumer market. I mean, even soccer mom’s are using iPhones. Apple did a better job at going after a wider variety of users in my opinion.

And what the heck is up with not showing the phone at this point??? Dont you think that would lead to more people knowing what the heck the ad is about. Every tech blog has reviewed it already. Again, strictly from a product launch standpoint, gotta give it to Apple. Not one person saw the iPhone until Apple wanted them to.

This is not an apple vs android comment. I’m just commenting on it from an ad strategy/product launch standpoint. I think it was completely botched from the beginning.

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