Guess who has another scoop? Yeah, BGR. Those guys must have a phone directly to Commissioner Gordon or something because everything related to Droid so far has come through them. This time around, they're leaking the follow up commercial to the iDon't ad from a few weeks back. In a word, this commercial is fantawsomulous! We'd heard before that they were going to ease up on the iPhone comparisons and this shows exactly that. There is zero mention of any handset in the spot. In fact, there is next to no dialogue at all. We'll share the first 3 words uttered out of our mouth after viewing...
Holy. Cow.
Source: Engadget Mobile
12 Responses to “Second Droid Commercial Leaks to Internet [VIDEO]” Leave a reply ›
haha..."what in the world is that" u know they wanted it to do the Droiiiiiiiiiiid
I think this is a great phone, and will most likely buy one, but both of the ads are pretty dumb in terms of the message. Big scary phone company in the shape of Verizon robot is going to attack you.
"fantawsomulous" - I'm not sure how to even pronounce it, but I love it!
I love the Droid and plan to get one, but does anyone think it's kinda weird their entire ad campaign is taking on a "geek targeted" approach? I'm sure the geek/techies like us are already sold on this thing. They made a mistake opening up the "better than iPhone" can of worms if they were going to follow it up with a geek-focused campaign. I work in advertising and I'm just wondering why they didn't go more with a more mass-market approach to get wider adoption. Fighter jets? robot eyes? astoroids? Even when compared to the MyTouch commercials, Verizon's TV spots are a total fail if they want to take the lead (or even) dent the penetration Apple has made in the "average" consumer market. I mean, even soccer mom's are using iPhones. Apple did a better job at going after a wider variety of users in my opinion.
And what the heck is up with not showing the phone at this point??? Every tech blog has reviewed it already. Again, stricly from a product launch standpoint, gotta give it to Apple. Not one person saw the iPhone until Apple wanted them to.
This is not an apple vs android comment. I'm just commenting on it from an ad strategy standpoint.
I think their strategy is: developers, developers, developers. The 100k apps is a big deal for iphone and the fastest way for android to beat it is to target developers directly.
Prediction: this is part 1 of a two part set of ads; only the first part was leaked. The 2nd part will resolve the "wtf?" that this ad creates in viewers' minds.
If not...while it's a cool minute of video...not an effective ad in my opinion.
Agree with Terry. Why are they aiming at geeks. We love it before even seeing it live. Verizon isn't going to get average consumers interested with geeky commercials. T-Mobile did a better job with Android marketing campaigns.