Comments on: Second Droid Commercial Leaks to Internet [VIDEO]

By: ari-free

ari-free — Wed, 04 Nov 2009 23:19:24 +0000

I think their strategy is: developers, developers, developers. The 100k apps is a big deal for iphone and the fastest way for android to beat it is to target developers directly.

By: Craig

Craig — Wed, 04 Nov 2009 19:01:19 +0000

Agree with Terry. Why are they aiming at geeks. We love it before even seeing it live. Verizon isn't going to get average consumers interested with geeky commercials. T-Mobile did a better job with Android marketing campaigns.

By: Chuck Falzone

Chuck Falzone — Wed, 04 Nov 2009 18:23:39 +0000

Prediction: this is part 1 of a two part set of ads; only the first part was leaked. The 2nd part will resolve the "wtf?" that this ad creates in viewers' minds.

If not...while it's a cool minute of video...not an effective ad in my opinion.

By: Terry

Terry — Wed, 04 Nov 2009 17:40:30 +0000

I love the Droid and plan to get one, but does anyone think it's kinda weird their entire ad campaign is taking on a "geek targeted" approach? I'm sure the geek/techies like us are already sold on this thing. They made a mistake opening up the "better than iPhone" can of worms if they were going to follow it up with a geek-focused campaign. I work in advertising and I'm just wondering why they didn't go more with a more mass-market approach to get wider adoption. Fighter jets? robot eyes? astoroids? Even when compared to the MyTouch commercials, Verizon's TV spots are a total fail if they want to take the lead (or even) dent the penetration Apple has made in the "average" consumer market. I mean, even soccer mom's are using iPhones. Apple did a better job at going after a wider variety of users in my opinion.

And what the heck is up with not showing the phone at this point??? Every tech blog has reviewed it already. Again, stricly from a product launch standpoint, gotta give it to Apple. Not one person saw the iPhone until Apple wanted them to.

This is not an apple vs android comment. I'm just commenting on it from an ad strategy standpoint.

By: Benjamin Rubenstein

Benjamin Rubenstein — Wed, 04 Nov 2009 14:02:03 +0000

"fantawsomulous" - I'm not sure how to even pronounce it, but I love it!

By: Guest

Guest — Wed, 04 Nov 2009 04:45:25 +0000

I think this is a great phone, and will most likely buy one, but both of the ads are pretty dumb in terms of the message. Big scary phone company in the shape of Verizon robot is going to attack you.

By: @the_real_newman

@the_real_newman — Wed, 04 Nov 2009 04:11:00 +0000

haha..."what in the world is that" u know they wanted it to do the Droiiiiiiiiiiid