Greystripe, a mobile advertising network specializing in rich media, has started offering their ad formats to Android developers looking for effective ways to monetize their applications. After delivering ads on over 300 million games and apps for iPhone and Java, the company is expanding into Android with an SDK.
This software developer kit allows for pre-roll, interstitial and post-roll inventory. Watch the video below to see how ads appear within a casual game. Greystripe claims that these rich media full-screen ads generate a higher click through rates (CTR) however, TechCrunch has heard the results are similar to those of AdMob. Google recently acquired AdMob so it will be fun to see how the whole app monetization situation plays out.