Greystripe offers Android Developers Another Way to Monetize Apps

Posted Dec 9 2009 by Scott Webster in  with 10 Comments



greystripeGreystripe, a mobile advertising network specializing in rich media, has started offering their ad formats to Android developers looking for effective ways to monetize their applications. After delivering ads on over 300 million games and apps for iPhone and Java, the company is expanding into Android with an SDK.

This software developer kit allows for pre-roll, interstitial and post-roll inventory. Watch the video below to see how ads appear within a casual game. Greystripe claims that these rich media full-screen ads generate a higher click through rates (CTR) however, TechCrunch has heard the results are similar to those of AdMob. Google recently acquired AdMob so it will be fun to see how the whole app monetization situation plays out.

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About the Author

Scott WebsterScott founded AndroidGuys on November 5, 2007 and has been hooked ever since. His other mobile efforts can be found on AndroidAtlas (CNET) where he covers Google's mobile platform. When not obsessing over phones and tablets, Scott can be found listening to house music, watching the Green Bay Packers, or catching the latest movie.View all posts by Scott Webster →

  • DarkFox

    That looks really annoying…

  • http://twitter.com/MatthewPatience @MatthewPatience

    Much cleaner than AdMob. I think I prefer it, but then again I'll need to see it in action on my own phone.

  • zardoz

    Ads in apps is such a crap. IMHO it's freemium or die. (freemium = free + premium version)

  • Guest

    'Monetize' should be put on a linguistic 'no-fly' list. A list of words that should be treated with the utmost contempt, like 'weaponize', 'bioterror', 'dirty bomb', etc.