Greystripe offers Android Developers Another Way to Monetize Apps

greystripeGreystripe, a mobile advertising network specializing in rich media, has started offering their ad formats to Android developers looking for effective ways to monetize their applications. After delivering ads on over 300 million games and apps for iPhone and Java, the company is expanding into Android with an SDK.

This software developer kit allows for pre-roll, interstitial and post-roll inventory. Watch the video below to see how ads appear within a casual game. Greystripe claims that these rich media full-screen ads generate a higher click through rates (CTR) however, TechCrunch has heard the results are similar to those of AdMob. Google recently acquired AdMob so it will be fun to see how the whole app monetization situation plays out.

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Scott Webster
Scott Webster 6613 posts

Scott has been running AndroidGuys since 2007 and loves nothing more than reading up on the latest smartphone rumors. His other mobile efforts can be found on Android Update (CNET) where he covers Google's mobile platform.

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  1. @MatthewPatience
    December 09, 17:07 Reply

    Much cleaner than AdMob. I think I prefer it, but then again I'll need to see it in action on my own phone.

  2. zardoz
    December 10, 15:51 Reply

    Ads in apps is such a crap. IMHO it's freemium or die. (freemium = free + premium version)

  3. Guest
    December 20, 00:01 Reply

    'Monetize' should be put on a linguistic 'no-fly' list. A list of words that should be treated with the utmost contempt, like 'weaponize', 'bioterror', 'dirty bomb', etc.

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