ComScore: American Consumers Considering Android Almost as Often as iPhone


American consumers are slowly starting to wake up to Android as a smart phone platform to consider.  A new ComScore survey reveals some very interesting results concerning our favorite mobile operating system. The first figure we learn is that 17% of US consumers planning to buy a smartphone in the next three months are considering Android handsets.  Compared to iPhones 20%, we’ll take that figure.

Habits and usage between the two platforms are nearly mirror images of each other.  Here’s a look at how consumers are using their phones.  (iPhone – Android)

  • Mobile Media: 94% vs. 92% (80% for average smartphone user)
  • E-mail: 87% vs. 63% (70%)
  • News/Info Browser: 83% vs. 82% (65%)
  • Any App: 83% vs. 82% (59%)
  • Social Networking: 58% vs. 52% (43%)
  • Instant Messenger: 43% vs. 46% (37%)

Another stat that we’re pretty happy to learn of is that 22% of mobile users had heard of Android back in August 2009.  Three months and a million Droid commercials later, that number has risen to 37% awareness!  That’s almost 2 out of every 5 mobile users cognizant of Android.  Already.

What is your reaction to the findings?  Are the numbers more or less what you expected?  Where do you think Android will be in another quarter? Next year?

Source: InfoSyncWorld

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In addition to smartphones and mobile gadgets, Scott has a deep appreciation for film, music, and sunflower seeds. A husband and father, he likes spending down time riding his mountain bike or binge-watching TV. Scott has overseen the day-to-day activities of AndroidGuys since 2007.
  • the findings dont surprise me too much. I believe Android os is going to boom next year. Verizons 100mil ad campaign helped all Android awareness across the board. I believe second generation Androids are the ones that will see the real numbers…. just look at the droid. It will be interesting to see how Tmobile will sell the Nexus1…. it doesnt have to be 100 mil….. Verizon already woke people up.

  • android is more reliable and easy to develop.. that's why android will beat iphone..