Social discovery networking mogul, Brightkite, has launched the first augmented reality (AR) advertising solution in the nation. The California based company which has been bringing people together since October of 2005 partnered with AR application developer “Layar” back in August of 2009. Since then, the same social networking tools that have made Brightkite a success have been available in real-time through the lens of your phone’s camera.
Now, in addition to photos and posts from friends, users of the Brightkite layer can receive up-to-date and relevant location based advertising in an AR format simply by opening the application and pointing their phone at a participating business. As the holiday season hits a fever pitch, timing couldn’t be more perfect for the new feature, which is set to run through the end of December and will act as a proving ground for the new ad solution.
It appears the new feature is available to both Android and iPhone users.Â So what do you think, on demand advertising through the lense of your camera… helpful or intrusive?
To read more about Brightkite please visit Brightkite.com | Download Layar from the Android Market for free: