August 1, 2014

ABI Research: iPhone’s App Market Share to Shrink, Android to Benefit

ABI Research, a marketing research firm based in New York, released a study about the future of the mobile app market in the next five years. The firm expects application downloads to reach five billion by 2014, up from an estimated 2.3 billion in 2009.

The remarkable part of the study is their prediction of Android as a heavyweight challenger of Apple’s reign. Their dominance will peak next year, but only to start its decline into the following years ceding ground to Android’s aggressive offer.

Here’s an excerpt of the press release:

“The iPhone’s share of the app market will contract from its 2010 level during the latter part of the forecast period, but it will remain the leading platform for applications…The big beneficiary will be Android, which will see its market share of total application downloads increase from 11% of the market in 2009 to 23% in 2014. This rapid growth is driven by the mass adoption of the Android OS by both vendors and consumers from 2009 onwards. There are now more than 14 phones that run the Android OS, and many more will launch in 2010. This, coupled with the rollout of application stores from both smartphone vendors and network operators, will see the iPhone’s share of the total market shrink between 2010 and 2014.”

You can read the entire press release here