July 26, 2014

Mobile Browsing Explodes in December, Android Big Winner With 54.8% Gain

Mobile browsing now accounts for 1.3% of all web browsing, according to the latest figures released by NetApplications yesterday. A brief post on their web site claims that mobile devices were the biggest usage share winners this past holiday season. All major mobile operating systems attained large percentage gains; with Android leading the pack obtaining twice the gain of the competition!

Browsing by Device Category Trend

1.3% market share might not seem like a lot at first, but when you think that’s more than half of Opera’s market share, it really helps put that figure in perspective. These are the numbers for each of the leading mobile platforms:

Mobile O/S Percentage Gain (November – December)
Android +54.8%
Blackberry +22.2%
iPhone +20.1%
Symbian +19.0%
Java ME +15.6%

A detailed look at Android’s worldwide trend, shows solid growth throughout the year, but a definitive spike on Novemeber and December, indisputably ignited by US events like Droid’s ad campaign, the holiday offers on most Android devices and the fact that is now carried by 3 of the 4 nationwide mobile operators.

Browsing trend for Android

Net Applications measures browser usage share by tracking the systems used to visit the 40,000 sites it monitors for clients, which results in a pool of about 160 million unique visitors per month. Their numbers have been widely used to measure the pulse of browser usage trends.