December 22, 2014

HTC Unveils New Brew-Based Phone Running Sense (UPDATE)

While a little bit off-topic, we felt compared to share this bit of news with our readers.  The rumors of HTC putting out their own handset running Brew have come to fruition.  We just received an email from HTC’s PR company advising of the newly announced HTC Smart, a new type of smartphone running Qualcomm’s Brew MP platform.  

Available this spring across Europe and Asia, the phone runs the company’s Sense UI and allows for the same customization that Android and Windows Mobile handsets allow.

“HTC Smart breaks new ground in delivering the powerful, in-demand smartphone features that consumers want on a more accessible device for global markets,” said Paul Jacobs, chief executive officer, Qualcomm Incorporated. “We are pleased to be supporting HTC as they utilize the capabilities of Qualcomm’s Brew Mobile Platform open operating system to offer high-end capabilities and a compelling mobile user experience at mass-market price points.”

The list of specs, carriers, and pricing hasn’t been passed along to us yet, nor were we able to dig them up anywhere.  If you come across them, please be sure to let us know. UPDATE: Here’s the official page over on HTC for the Smart.  Basic specs include a 300MHz chip, 256MB memory, and a 3mp camera. Thanks @CurtisWyffels!

What’s your take on HTC getting into the handset business in this manner?  Do you care either way?



  • http://twitter.com/CurtisWyffels @CurtisWyffels

    RT @htc The HTC Smart page is now live so you can check out some specs and photos http://bit.ly/8xeoW3

  • http://intensedebate.com/people/Raphaels Raphaels

    It doesn't make much sense (no pun intended) when you have experience with 2 OS (Android + Windows Mobile) to invest R&D into a 3rd one that will have little exposure compares to the others. They could have cheap devices based on Android (like the Tattoo). No?

  • Marc

    Hello, I might be a bit late, but thought id let you know that the specs are up on htc’s site. Haven’t seen much else.

  • Bobby

    NEVER EVER AGGAIN am I buying a BREW phone…. I dont care what they updated it to… The BREW is teh most restrictive locked down platform that i have ever used. NEVER AGGAIN!!! Waste of time and money.

  • YanivC

    Ummmm a little off topic but I believe you meant to say you felt compelled not compared lol.

  • patrick

    Though i am a big fan of HTC phones so far i must agree with Bobby

    . HTC SMart + The Brew platform is really a joke. BREW is the kind of brew that provides you with a major hangover and stomachache over spending money on it.

    My Girlfriend has her new HTC Smart for about 4 weeks now and it is not a phone to be excited about at all, though the first impression might trick you as well into picking this handset. The battery time is nowhere near the what HTC tells you in their specs list. Though the phone got a replacement battery already (provided for free after an inspection by the htc service center),it doesn't last any longer than a day. And i am not talking about excessive usage of all phone functions, but basic phone function only (no 3g data auto update/ bluetooth/ etc enabled). the battery is almost completly depleted at the end of the day and needs to be recharged overnight. so far my girlfriend overslept 2 times already due to fact that her alarm on the phone didn't go off.

    In Terms of the phone and the UI itself one can say that it really feels a bit like window shopping. you can see all the nice things you could get on a android phone and then reality strikes and you realize that though your brew phone kind of looks and feels the same its just not the same.
    Regarding the options of personalizing your brew phone with apps you will be seriously disappointed. except for a very restricted HTC Sync software you will hardly be able to find anything like an app store (neither from htc nor 3rd party pages). Surfing the net in order to find some answers about brew and apps to add left me with even more disappointment.No official apps,no work arounds,no developers (unless you pay $400 to get the apps development package with a digital signature / . ), no nothing.According to several forums the whole brew system is so protected against any sort of alteration that in the worst case the phone will just shutdown for "safety" reasons in case not properly digital signed software is detected.

    The BREW platform can be best discribed by making use of the F-word in every possible way.

    Next step: get rid of the Brew phone and replace it with either an android or and iphone asap.

    I hope this review helps to prevent others fromgetting the BREW-hangover as well,
    Cheers