Google Introduces Click-To-Call Mobile Ads
Google recently notified AdWords advertisers that it will display business phone numbers on mobile ads, allowing smartphone users to call the business with a tap. Â Advertisers will be charged just as they would if a user clicked through to their website.
As Rob points out at Phandroid, this is a concrete example of how Google will make even more money as mobile web use grows. And, of course, spreading Android far and wide will only grow mobile web use more quickly.
These click-to-call ads on their own may seem a minor detail, but down the road we could see simple features like this combined with location-based and interest-based targeting to create ads that advertisers will pay a real premium for. And the more money Google can make from mobile advertising, the more its in their interest to continue growing the Android platform.
Source: search engine land
You might also like
Samsung Mobile has announced the next Android smartphone headed to Europe, unveiling the dual-SIM DUOS. Expected to hit the streets starting in September, the Android 4.0 device features a 1GHz processor, 4GB
Those crazy Canadian guys at Mobi Cartel are at it again! They have updated their hit Twitter app, Twitoc, to include plug in functionality!
The Galaxy S II has been released for a while in Europe now, but there’s still not even a nightly of the much anticipated CyanogenMod. No, I’m not giving you