Spring Design’s Alex eReader Coming to Borders
Borders Group and Spring Design have come to an “agreement in principle” for Borders to sell the Android based Alex eReader. The Alex eReader will feature Borders’ upcoming eBook store. Borders announced back in December that they were in a partnership with Kobo, Inc and would be developing an eBook store powered by Kobo.
Kobo’s business mantra is “Any book on any device” and Borders has embraced that mantra. Â Kobo sells eBooks in the ePub format. While Borders’ new eBook store will feature the Alex eReader, customers should be able to read Borders’ eBooks on any device the supports the ePub format. Kobo currently offers eReader software for both PC and Mac as well as smartphone apps for Android, Palm Pre, BlackBerry, and iPhone.