Flurry Pegs Nexus One Sales at 20K in First Week

The estimates are coming in for the first week of Nexus One sales and they’re not terribly surprising.  Mobile analytics firm Flurry has just announced a report which ballparks the handset at 20,000 units sold in the first week.  While this number is considerably smaller than that of the Motorola Droid or myTouch 3G, it should be pointed out that there are factors that contributed a lighter than expected week.

There are no ad campaigns from Google, HTC or T-Mobile to drive traffic.  In fact, the tiny ad placed on Google’s search page appears to be gone after less than a week.  We’re likely not going to see any commercials from any players.  You’ll just have to know about the phone or learn of it from someone else.

We’ve heard the term “experiment” used more than a few times to describe the Google page to order handsets.  Much like everything else done out of Mountain View, it’s probably being treated like a beta project with early adopters forming how things are handled in the future.  The channel for ordering the Nexus One is unlike anything else we’ve seen so far here in the United States.  There are plenty of factors to consider as to why the handset doesn’t have higher initial sales.  We don’t know how many more units would have been sold had there been 3G support for AT&T‘s network.  Further, we have no idea how many of those people would want to shell out $530 for the phone.

After hearing about the 3G troubles and general support issues, perhaps consumers are taking a “wait and see” approach.  It will be interesting to see what happens when other carriers get on board with the Google approach to mobile sales.  Will the number skyrocket once Verizon or Vodafone start offering the Nexus One?

  • I'm not impressed on how low this number is, not MANY people knew about this phone before release, unlike the iPhone 3GS or Droid, which had a few days/weeks of advertising before release, if it wasn't for leaked information some of us wouldn't have known about it, it made some news on the internet, but that's it, no big ads like Verizon did.

    The phone is great, but google kinda failed on delivering a little more, like maybe a lower price, or announcing a better Google Voice, like better support for VoIP calling and even PUSH SMS on the GV app.

  • What would be interesting would be to see what is the distribution of these 20.000 amongst the 4 countries to where it can be shipped…. Can't see that on Flurry report.
    I would think that a lot of these made it to UK where people would not mind and would be used to buy unlocked devices… only guessing there though.

    Also, the lack of ads probably means that most of these 20.000 have been bought by already core fans and users of Android…

  • Stilicho

    I bought one. I'm in the UK. And mine is waiting to be collected for a refund. It's awful. Screen calibration is off, colour balance is awful (people all look like tangerines in photos), pink splodge camera problem like the HTC HD2, connectivity issues, locking up. I'm using the Motorola Milestone again, which is a really well made piece of kit, despite one or two quirky design choices.

  • Bluepork

    Even though we in the UK can buy unlocked phones, the vast majority of us still buy a phone with a contract. It makes for easier monthly budgeting, and depending on usage patterns, can actually be cheaper anyway, once you take into account the cost of a SIM only contract.

    I'm quite hyped about the Nexus, but I'm also looking forward to having a play with one in a Vodafone shop before taking the plunge. I really can't see what people find so evil about buying a mobile phone on contract.

  • It is not 'evil' to buy a phone on contract, but it stifles innovation. Mobile operators determine which phones they offer instead of only the customer determining which phone he/she buys. Choice becomes somewhat limited. If the perceived(!) price of a not-so-great phone is $50 (subsidized) and of a great un-subsidized phone is $400, which phone are customers going to buy, even if the actual (unsubsidized) price of the not-so-great phone is $400 as well?

    Your phone may have a problem, indeed. I have yet to experience one lockup. My screen's reds are somewhat too pronounced, but it is not too bad at all, actually it's better than the relatively washed out colors on other phones' LED screens. As a photographer i don't think skin colors look tangerine at all. Some graphics look really bright, a bit too bright but i think these graphics were made with the somewhat washed-out LCD screens in mind, pumping up the colors to make them look good on these LCDs but thus making them a bit too bright on OLED.

  • Karl

    I feel advertising has little to do with this.

    1. The phone was way overhyped, and didn't come anywhere near to living up to that. A lot of people heard rumors of a "Google Phone" coming, even if they weren't following it closely. Although the speculation isn't Google's fault, letting it ferment without getting in front of them prior to releasing the phone was a colossal mistake.

    2. Google has always been a very consumer friendly company. Their "revolutionary" new way of selling phones seems like a BIG step in the wrong direction. Between the poor support, the 3G problems, and the way their treating current Tmoblile customers, its no wonder their not selling phones.

    As a current G1 user, I'm drooling over this phone, but the unlocked price is a bit out of reach for me right now, and there is no way I'm paying $400 for it ON CONTRACT, that's just insane. I'm content to plod along with what I've got now, until a more reasonable upgrade path is released. If its a Nexus One, great – if not, Google's loss.

    • DMAGIC448

      The way Tmobile treats current customers??? I've been with Tmobile for 7 years & I have Nexus One of which I paid $179.99 without signing another contract. People are just going to the Google site & putting their info in without calling Tmobile. To get the fully subsidized price you must already be on the Nexus One plan when you order and then after you activate your phone, you can call Tmobile & put the phone on ANY plan they offer, including a Family Plan which is the plan im on right now! If you dont believe just simply call Tmobile & they will inform you of the samething, which is all I did. P.S. – I have not had one issue withthe 3G on my device. Everywhere I got 3G on my G1 I have it on my Nexus One

      • Karl

        Sorry about the ambiguous "They" there, I'm referring to the way google's Store is treating current Tmobile customers. I'm glad you've gotten your Nexus One (and that its working well – its hard to tell how overblown that situation is as an outsider) but NONE of the extra steps you went through to get one should have been necessary.

        Why is this Phone limited to 1 plan?
        Why can't I add the cost of this phone to my bill over the course of 20 months like I could with every other phone on Tmobile's network? (If its not available in stores, and I have to wait for it to ship, that would be more than fine)
        Why must I rely on chicanery to get this phone at a reasonable price on contract, as a current Tmobile customer? Now that bloggers are posting about it, will Tmo close this loophole?

        Current Tmobile customers who are used to that network, and Android, would seem to me to be the biggest target market for the Nexus One as it has been released. With the conditions favoring new customers, feels like Comcast is selling this phone, not Google.

  • JustAPhoneUser

    I agree with Karl,

    Price is just way to high to make the phone anything more then a novelty. Do'nt get me wrong, I would love to have one, even if they allowed people that qualified for a full upgrade at t-mobile to get the fully reduced price, the plan that they force you to go with is a joke, when many of long time t-mobile customers pay about the same rate for unlimited talk/data.

    This phone is aimed at a very high end nitch consumer, which is sort of funny given t-mobile caters to the most budget conscious of customers.

    • Veronica

      I'm a high end consumer, but I choose T-Mobile because I don't really need the voice plan and T-Mobile is the cheapest and hassle-free in that department. When I can get an all data plan, you better believe I'm on that bandwagon.

      These numbers aren't that surprising. No real marketing, smear campaigns by bloggers, and an out-of-the-ordinary support system don't help push numbers.

  • James

    "There are no ad campaigns from Google, HTC or T-Mobile to drive traffic. In fact, the tiny ad placed on Google’s search page appears to be gone after less than a week. "

    Nexus One ads are all over adsense. As a matter of fact, there is an advertisement on this page for me. It is the lame one that says, "Introducing the Nexus One, with live wallpaper." Is that all you got Google? Live wallpaper. I can't imagine that selling any phones.

  • Pingback: Google: Microsoft, Oracle, Apple Mounting a “Hostile Campaign” Against Android()