Latest AdMob Report Shows Android Drinking Microsoft’s Milkshake


The latest AdMob metrics report is out today and it’s nothing we haven’t seen yet.  To sum it up quickly, Android continues to grow both here in the US and abroad.   In the span of one year Android traffic (in the AdMob network) has grown from 1% overall to 16%  for North America and Western Europe.

Here in the United States, Android handset now accounts for 7 out of the top ten smartphones that hit AdMob’s network.  The Droid is the most popular, followed by the Dream/G1 and Hero.  If you take a look at Android’s growth over each of the last four quarters, it’s immediately obvious that the platform is eating into Windows Mobile’s share.  This time last year year, Windows Mobile accounted for 12% whereas now it sits at 3% right next “other.”  Ouch.

To view the full AdMob report, head to their website.

About author

Scott Webster
Scott Webster 6761 posts

Scott has been running AndroidGuys since 2007 and loves nothing more than reading up on the latest smartphone rumors. His other mobile efforts can be found on Android Update (CNET) where he covers Google's mobile platform.