December 21, 2014

Google's New AdWord Policy Has Users Targeted By Handset and Carrier

Last last week, Google announced a new strategy for AdWords.  AdWords will now target users by the device and carrier they use, letting advertisers more directly reach consumers.   This means Android fans won’t be seeing any iPhone ads while surfing, but may see ads related to Android apps. I should also mention that ads that link to mobile downloads will only appear on devices that can actually utilize the download.  Furthermore, ads for apps that your phone will support, Google’s working to make it so that you’ll see a download link and not just the URL. Great. Targeted ads, can’t wait(extreme sarcasm).

Source: AdWords Blog



  • asdfasdf

    what's your problem with targeted apps? wouldn't you rather have ads for nexus one accessories than iphone accessories?

  • http://twitter.com/wkd2639 @wkd2639

    Surely this is good news for the people paying to advertise with AdSense though? Why should an advertiser pay to have a link to a downloadable item appear on a phone that can't download the linked content??

    Similarly why should I be told about offers on iPhones on the Orange network when I am using an Android phone on O2.

    To me this change just makes sense?

  • http://twitter.com/wkd2639 @wkd2639

    Surely this is good news for the people paying to advertise with AdSense though? Why should an advertiser pay to have a link to a downloadable item appear on a phone that can't download the linked content??

    Similarly why should I be told about offers on iPhones on the Orange network when I am using an Android phone on O2.

    To me this change just makes sense?

  • http://intensedebate.com/people/chuckfalzone Chuck Falzone

    Yeah, I don't get the sarcasm, either…as a consumer, I'd rather have targeted ads than irrelevant ads (and recognize that no ads is not an option). And clearly being able to target ads is more valuable to advertisers.

  • http://intensedebate.com/people/apascua61 apascua61

    I completely agree with Chuck. No ads is obviously not an option. If anything this will just make it so you don't get ads that are AS annoying as usual. This more good than bad news.