Sony Ericsson Refused to Build Nexus One

The CEO of Sony Ericisson, Burt Nordberg, is raising some eyebrows with a statement he made concerning the Nexus One recently to the Swedish publication Sydsvenskan. According to the folks over at Engadget, Nordberg stated in an interview that Sony Ericsson was originally offered the chance to build the Nexus One for the Big G, but refused.

Nordberg states that Sony Ericsson is committed to building only its own-branded hardware and will not be a subcontractor to anyone. Tough words Burt, tough words. Oh well, it isn’t like Sony Ericsson is losing business, they don’t need anything from Google, or do they? Now it’s time for your thoughts Android fans.  Was this a good decision by Sony Ericsson or not?

Source: Engadget

  • As Android fans, we know that the X10 and X10 mins will be running Android… But for the public it will not be visible and advertised by Sony(-Ericsson). They have a brand as powerful as Google, so they don't really need to use Google's name to sell phones (don't they? :-)).
    So they'll be using Android because that's an OS that they can customized easily but that's all…

    Not surprise at all by this comment…

  • Just Me

    He's an idiot. Google has singlehandedly pull HTC out of obscurity, while Sony struggles to get even 1 decent phone to the consumer. I work for a carrier and know that HTC and Motorola Android devices are selling like hotcakes. Sony sat on the pot too long. They losing touch with the consumer…obviously.

    • HTC were making very successful and popular windows mobile phones. They were internationally renowned for the quality of their devices just like they are now.
      HTC was smart to work closely with google, but they were by no means sunk without them.

    • Dave Haynie

      Well, HTC and Motorola are different stories.

      They both build cool phones, but HTC did a strong business in OEM phones, Motorola, not so much. Sony's not saying they don't want or need Android, they're saying that, like Motorola, they're only doing their own brand.

      It does make some sense. HTC is well known among smartphone geeks, but the average consumer doesn't have a clue. Of all the phone they're selling in the USA, where is "HTC" prominent enough for even regular users to see it? They're getting so many sales, the "right people" know their quality, so they probably don't care about branding. In fact, they're letting other companies pay for the branding work.

      Sony seems themselves as a premium brand… not even a peer of Motorola so much, but up there with other CE companies: Apple, Panasonic, etc. So they're in control of their own brand, they don't build for other companies, other companies build for them. If Google had approached Apple for the Neuxs One, and Apple said "no" (which they would have), the only news here would be "Google had a stupid idea".

  • Joshua

    I look at it kind of like when you buy a bottle of Tylenol and it says in the packaging that this product is not re-manufactured for a store brand/generic. While I am by no means calling a HTC product a generic, it's the same concept in terms of building a product, keeping your name on it and keeping it 'honest'.

    Personally, I feel like Just Me's comments are a bit of crap and have no supporting basis.

  • Dilbert

    I see his point, there's no problem in supporting your own brand, however it's hard for me to support his decision because I find their own offering (the xperia x10) only marginally interesting. The hardware looks nice but the UI they slapped on top of Android looks cheesy. Too much bling. I prefer the stock Android UI instead. I understand that's subjective though. I'm pretty sure he wishes he could be selling the Xperia now as well – it's gotta suck to sit back and watch Motorola and HTC sell Android phones like hotcakes.

  • Ratnok

    Until he reveals a carrier, release date, and price for the Experia X10 in the US, I don’t care what he has to say.

  • Mark S

    If they built it we would still be waiting for its release.

  • laurie

    any hoo, why is he making this comment now; the phone is here, it's great, and…
    I don't really care that they were asked first – you refused HTC said yes, and the rest is history.

  • webby

    Two words … Lost opportunity

  • UncleMatt

    I for one am very happy. I will not buy Sony products. That would have left me in a dilemma as I wanted a Nexus One. I am very happy with my HTC Nexus One. And very happy that it's not a Sony product.

  • duh

    you people dont realize that the Scandinavians try not to waste their time making commodities that others can already make. they will most likely find something else to do that takes advantage of their expertise. let the asians make all the little gadgets. who cares?

  • JTHC

    This guy should be fired. SE is doing really crappy. It had the chance to work with Google, which is poised to be one of the giants in mobile, and it turned them down. Absolutely stupid. Just because you want to stay independent does not mean you should turn down special partnerships that can bring great rewards. SE could have been the company to turn to for a Google-approved Android phone, but as of now they’re still that same company with great vaporware.

    • Dave Haynie

      Android is virtually certainly become the dominant mobile OS. Even at this early stage, it's Google's game to lose. Apple will never be willing to do what they'd need to do to prevent that, and I doubt any other smart phone platform is capable.

      But will Google ever be a dominant hardware brand? That's a much different question, and subject to considerable debate. As long as they're working with interesting OEM companies like HTC, they can be in the game, but it's not as HTC's going to make something terribly unique for Google, then refuse to do likewise for anyone else. Like the PC industry, you have many doing OEM stuff, and only a few "rolling their own", but those are usually the interesting ones.

      Sony Ericsson moving to Android is good for Android. There's plenty to dislike about Sony, but they're a top tier CE company. When they endorse Android, that's more of a blow to, well, every other smartphone than HTC, Motorola, or Google endorsing Android. Sure, that plus a dollar gets you a cup of coffee ($4 if you're at Starbucks), but if they actually follow through, it's a Good Thing.

  • krazytrixxxsta

    if it wasnt for andorid these companies market share would have continue to plummet, now all of the sudden they think their bridges are to big.

  • wanting control over your product is very normal. They have to make sure the right patents are in place.