What Does The Google Apps Marketplace Mean For Android?

Just a few hours ago, Google launched their Google App Marketplace with over 50 vendors ready to serve up a host of applications that integrate directly with Google services. A bold move for sure, but one that may have a larger impact on Android than at first glance.

Obviously the App Marketplace targets the small to medium sized business model. These are the same businesses that often times will have people wearing multiple hats in the workplace. Your outside sales manager may also be heading up your marketing team. Your IT guy? Perhaps he’s the janitor. These types of people are usually issued company handsets and are kept within the working environment regardless of where they are. For so long, RIM’s Blackberry has dominated this market (and larger business as well), but is Google setting Android up to change that? By introducing the Apps Marketplace, Google has thrown the doors wide open for Android to successfully compete in this arena.

Google Docs has been around for awhile, and while some businesses have successfully made the switch from Microsoft Office, the critical element of a mobile integration has been missing. With the launch of Apps Marketplace, Google has showed that they are serious about being involved within the B2B market. Suddenly, the switch to Android handsets for business seems much more logical than any other mobile OS. A handful of new apps for business that tightly merge Android into the business world and meeting the needs of this new demographic at a reasonable cost may be the kind of combination that has more decision makers taking an interest.

In what ways can Android benefit from this? Simple… exposure. I believe that more people don’t have Android devices because they don’t know about them. Apple doesn’t sell (read: market) iPhone OS, they sell the iPhone hardware and experience. RIM doesn’t sell the Blackberry OS, they sell the business integration. What does Android sell? None of it. With five different flavors of Android on the market across dozens of devices, how can it be sold? Again, the answer is simple… Google Apps Marketplace offering integration with a mobile OS for businesses.

Next, toss in Chromium OS and Google will have an entire suite of solutions (with literally thousands of partners) to customize a solution for any business.

  • I don't quite see how the Google Apps market place can 'expose' Android, can 'sell' Android any better than the current channels.

    The market place does not offer any android apps. The apps that are hosted are all web-based, run on your browser and have inherently nothing to do with Android. Some of these apps could be apps that run well on mobile, but that could be iPhone, Android, etc. And if i were to write a web-application (Google App) that runs on mobile devices, i would not limit my app to just to integrate/run well on Android phones. My app would target most, if not all, mobile devices with the necessary computing power.

    The Google App Market fits in well with Google's *ChromeOS* product/service, but i fail to see how it could be a big benefit for Android.

  • This is quite exciting, although its $100 to sign up for the Marketplace… OUCH!

  • Yeah, Streets of Boston has it right, the Google Apps Marketplace is for third party web apps that integrate with Google Apps. It doesn't have anything to do with Android.

  • Guest

    I see where the author was going with this. I think that it just goes to show that Google is starting to move into the business arena and while Android may not be directly related to this new market, it's just another part of Google offering more services and filling more needs. I think that you guys are interpreting that he meant the new market is for Android but he doesn't say that. He says that Android can now be part of an offering to businesses, thereby exposing it to more people in a new way.

  • First of all it would be great for a reader to see the author's name somewhere next to the post title.

    As almost every single initial offering from Google, Apps Marketplace has issues that need to be sorted out before it takes off by itself. As it stands now there is no good way to build a Marketplace application on top of Google App Engine due to different login/security models.

    Even when Google addresses all those pesky things, there's no guarantee the development shops will choose Android as the only mobile app platform to pursue. BlackBerry is strong and growing in the enterprise, iPhone is gaining enterprise momentum either. Android enterprise market share is negligible.

    Technically the Marketplace does not favor one mobile platform over another so there's no rationale behind building just an Android application. Moreover, resource-constrained shops will likely opt for a platform with a higher market share.

    Unless Google decides to promote Android as a selected mobile solution for business, which is unlikely, or gives Android an integration advantage over the other mobile platforms, which may or may not happen, it's unreasonable to expect Android gaining enterprise market share just because of Google Apps Marketplace.

    Kind regards,
    Borys Burnayev
    GTD for Android and Web

  • The Google Apps Marketplace allows the end-user, via his Apps domain admin, to quickly test some of the applications that integrate with Google Apps Premier Edition.
    We've tested a number of apps and removed them after 4-8 days of letting a selection of our Apps users having a go at them.

    Philippe Creytens

  • It is good that Google has launched Google App Marketplace. Before teaming up with google Android might have done all the calculations or else all the labor would be lost for an exposure. Look before you leap!

  • I'm a little late finding this article, but I loved it.

  • coward

    Google App Marketplace != Apple App Marketplace
    (Cloud) != (Handheld Computer)

    same word *very* different meaning.

  • how it could be a big benefit for Android?

  • “With the launch of Apps Marketplace, Google has showed that they are serious about being involved within the B2B market. Suddenly, the switch to Android handsets for business seems much more logical than any other mobile OS.” It is really rolling on. It is an exciting information for the Androidguys. Thanks.

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