Latest AdMob Report Shows Android Eating Symbian’s Share of Pie

AdMob released their February 2010 report last week and it confirms what we’ve been seeing and saying for the last year or more: Android is growing very quickly and it’s chopping away at the competition.  Over the span of 12 months, Android has gone from 2 percent smart phone market share worldwide to 24 percent.  Much of the growth comes at Symbian’s expense with the Nokia-flavored OS dropping from 43% to 18% share over the same period. 

Here in the United States, Android continues to gain steam as it grew from 27 percent to 42 percent share over the last four months.  The iPhone appears to be bearing the brunt of Android’s assault, dropping from 55% to 44% in the same time frame.  Another month of the current trend and Android could eclipse the Apple behemoth for us in the US.  To be fair, it’s nearly impossible for one handset to stave off an onslaught of phones that only gets bigger and better.

Of course, these numbers are not 100% accurate nor should they be considered definitive.  However, as long as the “system” stays the same, it should still provide valuable insight.  So how does AdMob compile their data and put these estimates together? They measure requests from a network of over 15,000 mobile sites and applications and calculate percentages based off of individual handsets.

The top 5 Android handsets in terms of requests on the AdMob network were the Motorola Droid, HTC Dream, HTC Hero, HTC Magic, and the Motorola CLIQ.

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Scott Webster
Scott Webster 6602 posts

Scott has been running AndroidGuys since 2007 and loves nothing more than reading up on the latest smartphone rumors. His other mobile efforts can be found on Android Update (CNET) where he covers Google's mobile platform.

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6 Comments

  1. Prostyl3
    March 30, 18:08 Reply

    Androids popularity will only continue to grow. No other operating system gives the user so much control over what application they want to use for what. Today I just downloaded a wicked awesome App MokiReply and it allows my phone to send messages when I'm busy for me. My friends were telling me this can only be done on Android. Killer apps like these will only fuel the fire that the Android operating system has started.

  2. iphone user
    April 01, 04:38 Reply

    On my iPhone, I don't frequent "mobile sites," I use iPhone Apps.

  3. khay
    July 14, 09:45 Reply

    thank you for sharing :p

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