Medialets has just announced the release of their Rich Media Ad SDK for Android and with that became the first, and only, “cross-platform, network independent, fully native rich media solution for mobile”. What this basically means is that it’s possible to deliver the same rich mobile advertising on both Android and iPhone handsets. Advertisers can create ads which can be displayed on both platforms and track them with one dashboard. This will save not only time but money as well. As both Android and iPhone continue to dominate the mobile market, Medialets is doing their part to make it easier to advertise on them! Read more about today’s news on the Medialets blog.