July 25, 2014

AdMob Report Breaks Down Where Android Traffic Comes From

The latest AdMob metrics report is out and it gives some insight into how the composition of Android phones. Did you know that as of March, there 12 manufacturers with 34 different Android devices? Yup. Further, 96 percent of Android’s traffic comes from 11 handsets. That’s a heck of a jump from the two phones back in September.

Android traffic primarily came from three flavors 1.5 (38 percent), Android 2.0/2.1 (35 percent) and Android 1.6 (26 percent). Motorola and HTC were the top handset makers, accounting for 44 percent and 43 percent of traffic, respectively. The number one device with Android traffic was still the Droid (32 percent) whereas the Nexus One was down near the bottom at two percent.