July 25, 2014

Will Google Latitude be a Foursquare Killer?

Check this out.  Google Latitude has three times the number of active users as Foursquare.  Crazy, right?  In fact, Latitude has grown 30 percent per month since 2010 started and sits at three million active users.  On top of that, another five million people have signed up, but aren’t using it.  That’s eight million people running around sharing locations!

Speaking at today’s Web 2.0 Expo, Google’s Steve Lee hinted at a possible “check-in” service for the location-awareness app.  If you ask us, this seems entirely too logical to not happen.  They have the market cornered when it comes to knowing where places are located.  Plus, they have a a big enough name to step in and take out the competition. How nice would it be to see turn-by-turn directions to guide you to the coffee shop where your friend literally just checked in?  Integrating Buzz into Latitude would make a bunch of sense but we don’t see them merging any time soon.

It wouldn’t surprise us a bit if Google announced something at Google I/O later this month.

Source: TechCrunch