Borders Opens eBook Store, Releases Android App


Today finds Borders Group, Inc. announcing the launch of their Kobo-powered, Borders-branded eBook store. Kicking off with access to over 1.5 million books, the store offers a variety of formats including ePub, PDF, and mobile. Also available immediately is a Borders ebook application for Android. The announcement comes hot on the heels of the Kobo Android app which launched just a few weeks back.

In an effort to help differentiate themselves from the competition, the Borders digital store will offer added incentives to their Borders Rewards loyalty program customers. Benefits are said to include special gift cards, free shipping on certain items, double Borders Bucks, and more!

Borders forecasts a healthy digital future as they expect to have around 17 percent of the eBook market share this time next year.

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Scott Webster
Scott Webster 6761 posts

Scott has been running AndroidGuys since 2007 and loves nothing more than reading up on the latest smartphone rumors. His other mobile efforts can be found on Android Update (CNET) where he covers Google's mobile platform.

  • ilham

    i hope its can help me to search ebook

  • doel

    i hope sooo…