September 21, 2014

Surprise! Motorola Happy they Put all Their Eggs in Android Basket

Hey, remember when Motorola was a big joke in the wireless industry?  Back in the days when Android was getting started and all we had to talk about were HTC products, Motorola was losing market share and money with its resources spread out over 17 platforms.  Fast forward to today where the company is firmly behind Android and you’ll see plenty of smiles on the faces of Sanjay and Co.  Things are going so good in fact that Motorola is now facing shortages on components.

“We doubled down on our bets with Google. We’re happy about it. Sanjay is raving about it.” – John Ellis, director of software and services for Motorola

Was it scary to consolidate and focus on only one platform?  Sure, but it wasn’t going to stop them.

“The complexity for us was monstrous.  We would have internal development paralysis because we were afraid of breaking anything.   I don’t know if we’re necessarily paranoid about it (going Android-only).  Certainly, we’re very conscious about it.”

Things can only get better for the company as the Droid X arrives tomorrow and the Droid 2 lands in the coming weeks.  Starting with last year’s Droid, Motorola has been on the type of comeback trail that Palm could have only dreamed of.

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