Motorola Takes Out Another Ad Aimed at Apple

Motorola has taken out another full page newspaper for their new Droid X handset.  Like the previous one, it’s basically one big slap in Apple’s face for their iPhone 4 issues. Read the paragraph at the bottom and see all the wonderful burn for yourself.  I like to imagine that Motorola was going to stop with the last ad but felt obligated to respond to Apple’s Droid X Death Grip video.  As Michael Corleone once said, “Just when I thought I was out… they pull me back in.”

At Motorola, we believe a customer shouldn’t have to dress up their phone for it to work properly.  That’s why the DROID X comes with a dual antenna design.  The kind that allows you to hold the phone any way you like to make crystal clear calls without a bulky phone jacket.  For us it’s just one of those things that comes as a given when you’ve been making mobile phones for over 30 years.

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Scott Webster
Scott Webster 6570 posts

Scott has been running AndroidGuys since 2007 and loves nothing more than reading up on the latest smartphone rumors. His other mobile efforts can be found on Android Update (CNET) where he covers Google's mobile platform.

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10 Comments

  1. James
    July 28, 16:17 Reply

    I like it. Go get em Moto.

  2. mikeeeee
    July 28, 16:45 Reply

    what does this ad campaign do for my cliqXT?

  3. Richard
    July 28, 20:57 Reply

    Oh dang! That's a HUGE slap in Apple's face :)

  4. hazydave
    July 29, 17:42 Reply

    It's great to see Motorola call out Apple on this. Apple absolutely did revolutionize the smartphone, both by moving to a touch-screen interface (while it was inevitable, after everyone in the industry saw "Minority Report" and started thinking that way, Apple got there's out 10 months before Android) and moving to a consumer-driven smartphone… an idea rejected by all of the Powers that Be in the smartphone business beforehand (of course, since then, Palm has released a consumer-oriented smartphone OS, and Microsoft's nearly there with their own).

    But Apple's strengths have been just that — GUI for dummies, and very good marketing. They have the world convinced they're another Mercedes… despite the fact that, reliability and feature-wise, you're better off with a Lexus.

    And significantly, Apple's been terribly weak on the "phone" part. While they may make all of these claims about buildings full of RF PhDs, every iPhone has been the worst performing network device of its generation. I mean, they launched the last 2G smartphone ever made… and only delivered a full 3G implementation in the iPhone 4 (all previous had much slower upload speeds, they didn't implement HSPUA). They've had years of dropped calls, no bars, etc. And these latest problems are symptomatic of something larger — that Apple will sacrifice function for form whenever Steve Jobs gets it in his head that he wants things a particular way, functionality be damned.

    Dual antennas is not rocket science.. in fact, it's ancient. Pretty much every 802.11g router for the home (and most 802.11b routers) had dual antennas… the technical term is diversity antennas. It's trivial to implement… you need one RF switch, one digital control line, two antennas, and about an hour's worth of extra baseband software. It certainly took awhile for Motorola to produce some great smartphones (I'm totally happy with my Droid… it's both a great smartphone and a great phone), but they know their RF design.

    And it's not just "phone" at issue here. Yeah, voice is the most fragile of network connections, but if you have a bad antenna, you have a bad network connection. Apple's flaws affect both 3G and Wifi, not just voice.

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