AdSense for Mobile Success Story: APNDroid
Martin Adamek, one of the developers of APNDroid, recently received an email from Google AdSense for Mobile Applications, letting him know that they’d made some subtle UI changes to the ads. To enhance user experience, the ads now featured a button on the right instead of the entire text being clickable. Below you see APNDroid with the older implementation (left) and the new Ads (right).
The expectation was that this might decrease click-through rates. Instead, Martin has seen his rates double since the change, which translates to more revenue from the ads for him as well. He doesn’t give specific numbers on CTR or revenue but does mention “a little secret.” While it’s only been eight days since the change, Martin concludes that the button/ad design change is driving the CTR increase. This is of course good news to mobile developers.
You might also like
There has been a tsunami of hate that has been flowing towards Netflix with their announcement that they will be raising their fees on rate plans that include both streaming and DVD’s in the mail. In essence, Netflix has doubled their fees if you want to both stream and receive DVD’s as well.
I have read post after post, comment after comment blasting Netflix about this decision. People saying that they are leaving the service, that they have had enough and taking their money elsewhere. (Where might I ask?) I have seen people say that Netflix’s timing is bad because the economy is struggling.
My response? You are all insane to think that this was not coming.
We’ve got some disheartening news for those of you hoping to wake up to an Android Cupcake update later this month.Â Apparently, the release is not going to happen in
We’ve all done it, in one way or another. Downloaded a Swype.apk file to give Swype’s amazing keyboard a try. Found a Swype.apk and sent it to our friends. But the fact is that some aspects of distribution are illegal according to Swype Inc.’s copyrights. Swype has released an official statement, directed mainly at users on XDA, about when it’s okay or not okay to distribute Swype on devices.