April 20, 2014

GetJar+ Will Set Millions of Premium Games Free, Starting with Glu Mobile!

GetJar, the world’s second largest app store, has formally announced their new GetJar+ program which will see millions of premium games and content going free for two weeks at a time.  Today is the start of a new pilot program being launched with Glu Mobile where consumers will be able to access free premium games without goofy registrations or intrusive ad placements.  No, these will be popular titles like Bonsai Blast via a free download through GetJar.com!  After the two week period, the games will go back to normal pricing.
Initially, the games will be found on GetJar.com’s homepage in the “Recommended” section but things are, as always, subject to change.  So how does GetJar get away with providing games for free where they would normally run $3.99 a pop?  In a word, advertising.  GetJar gets sponsored ad placement on their website.  And really, it doesn’t matter to you.  The message here is quality games at zero cost and zero hassle.
Glu is a perfect partner to help start this pilot program as they have a strong history of top quality games.  You might be familiar with some of their titles: Diner Dash 2, Brain Genius Deluxe, and Super KO Boxing 2 are very popular in the Android Market.  On the other side, GetJar has their thinking caps on as their market reaches multiple platforms.  The new GetJar+ service will extend to Android, Java, and BlackBerry and will touch over 2,300 different handsets.  They already have a huge audience, why not make it bigger?
Side note: Some of us here at AndroidGuys have spent some time speaking with various members of the GetJar team.  Our team takeaway is that GetJar really knows what they are doing and their involvement with Android will only grow.  If you haven’t started paying attention to them yet, you are strongly advised to do so!

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