Cable company Cox is breaking into the wireless business and is currently offering cellular service in select regions. Cox’s business plan is based around the user, offering great customer service and competitive prices on bundle packages of cable, internet and phone service. A new part of their customer focus is offering Android smart phones! Cox will is gearing up to sell plans that start at $39.99 a month that include free mobile-to-mobile calling between Cox cellphones and landline phones.
Kicking things off will be HTC Desire and Motorola Milestone but things will expand and evolve based on customer demand. Although coverage is not widespread at this point with, available in select locations, the nation’s third largest cable company can make big moves if they need to or have the desire.
Google Inc.’s Android operating system will be available on the smartphones that Cox offers, including the HTC Desire, Motorola Milestone and LG Axis. Cox will expand and refine its handset selection based on customer demand.
My guess is that Cox wants to “test the waters” a bit before diving head first into the smart phone racket. Not wanting to risk 3rd place in the cable industry but still wanting to expand their services.
One great thing I noticed that cell phone carriers lack that Cox provides is the refund of unused minutes. Oh Yes! Every unused minute gets you 5¢ back, up to $20.00 a month off your bill. Cox will be using Sprints 3G network while their own network is being constructed. Previous reports around the web suggest Cox may be in the works building their own phone handsets. It will be interesting to see where this goes; Will Cox stand a chance against Verizon, Sprint, AT&T in the wireless game? Or are they too late?