September 1, 2014

NFC Chip Gets Put to Use with New Google Hotpot Iniative

As all of you Android junkies may know (at least you should know), the Nexus S was recently announced. With its 4″ Super AMOLED screen, Android 2.3 (Gingerbread), and close tie to Google, a big component in the device is the NFC chip that is built in. The chip allows for wireless communication between two devices, say a Nexus S, and a counter at a store. You could touch your phones on the counter to pay for a product. So far, Google has said it will use the technology in many ways, integrated Google services along with it.

Yesterday, the Google Hotpot Blog posted an article about how they plan to roll Places, Hotpot, and NFC chips into one pretty package.  Starting Portland, Oregon, Google will be issuing Google Places Business Kits which aim to get more customers in the door, more ratings, and more exposure.  As part of the kit, there will be a “Recommended by Google” sticker which plays nice with NFC chips in phones.  Tapping the sticker will bring up more information about the establishment, educating potential buyers and patrons.

It sure will be interesting to see how this pans out.  Imagine being able to “check-in” by tapping the image at a restaurant to earn free appetizers or upgrades on your coffee!

source: GoogleMobile