September 30, 2014

HTC: Sense Will Continue to Evolve Beyond Phones, Move Into Living Rooms and More

What started out a custom skin for Android phones back in 2009 has evolved into a user experience that, ultimately, will not be confined to handsets.  HTC’s Head of User Experience, Drew Bamford, was recently interviewed by Forbes where he outlined the future of Sense as a platform.

We saw hints of HTC’s bigger scheme back in the fall when the company debuted their new line of devices (Desire Z, Desire HD) alongside a website (HTCSense.com) and a device called Media Link which streams content from phones to televisions.  No longer concentrating on phones, HTC started down the road of providing services and features that are hard to walk away from.  Whether you stay on Android or move to Windows Phone 7, HTC’s Sense can follow and help with little intangibles that lead to happy customers.

HTC is ready to continue pushing forward with new features and services that operate under the Sense umbrella.  On the immediate horizon is delivering new cool content on phones, including books, magazines and newspapers to music and video.  A new “reader application” which has already gone live in Europe, will offer periodicals and books.  Bamford expects the app to arrive in the US before long.  The reader app is actually a partnership that utilizes the Kobo and Borders Books’ eBooks platform.

Also in the cards is a deeper reach into your living rooms.  What started with the Media Link, will continue with new platforms and devices that get smarter all the time.

“At some point, you can imagine replacing your home Internet service with your 4G phone.  I think we’re on the cusp of that transformation where mobile products and living room life collide.” – Drew Bamford

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