Millennial Media Reports Findings on Android Growth
Mobile advertising platform, Millennial Media released some interesting market analysis today, showing that Android has surpassed the iPhone on their ad network in terms of ad impressions and overall revenue. This info can be taken as as indicator as to the continued growth of the Android OS, always good news for people like us!
Here are some bullets from the press announcement we received today:
• For the first time, Android surpassed iOS as the largest Smartphone OS on the Millennial network, with an 8% increase month-over-month and 46% impression share on our network in December. The iOS currently has a 32% share
• Android ad requests grew 141% from Q3 to Q4 and since January, Android has grown 3130%
• Android devices represented 16 of the top 30 mobile devices on the Millennial network
• When breaking down the revenue generated by apps in Q4—Android had a 55% share as opposed to 39% for Apple. Android had a 13% increase quarter-over-quarter.
Check after the break for more images and info from the release.
You might also like
Juicy details regarding the next Nexus device have been released thanks to the guys at Boy Genius Report. The next-gen Nexus device will likely be called the “Nexus 4G”, and it will a monster of a phone.
Following trend with Google moving towards one single app that incorporates the functionality of all their social and communication services, it seems Google Voice is to be absorbed into the
In past few weeks, we have seen the Sony Xperia Z3 a few times, and according to the information we have so far, it looks like a worthy successor to