Mobile advertising platform, Millennial Media released some interesting market analysis today, showing that Android has surpassed the iPhone on their ad network in terms of ad impressions and overall revenue. This info can be taken as as indicator as to the continued growth of the Android OS, always good news for people like us!
Here are some bullets from the press announcement we received today:
• For the first time, Android surpassed iOS as the largest Smartphone OS on the Millennial network, with an 8% increase month-over-month and 46% impression share on our network in December. The iOS currently has a 32% share
• Android ad requests grew 141% from Q3 to Q4 and since January, Android has grown 3130%
• Android devices represented 16 of the top 30 mobile devices on the Millennial network
• When breaking down the revenue generated by apps in Q4—Android had a 55% share as opposed to 39% for Apple. Android had a 13% increase quarter-over-quarter.
Check after the break for more images and info from the release.