April 23, 2014

GetJar Gets $25 Million to Fund Android Efforts

Cross-platform independent app store GetJar, probably best known to Android users as the place where Angry Birds debuted before hitting the Android Market, announced that it has secured a cool $25 million in new funding, and that the money is earmarked to “help publishers acquire Android users profitably.”

Though GetJar offers apps for other platforms, such as Blackberry and Symbian, this new push is focused specifically on expanding their offerings for Android developers.

Much of their new funding came from Tiger Global Management, whose Managing Director, Lee Fixel, praised GetJar:

“We’ve been highly impressed with the leadership team and their ability to disrupt the marketplace with the fraction of spend compared to the likes of Google and others. I’m very excited to see what GetJar will do next with our investment during this tremendous growth period.”

During 2010, GetJar was able to get a foothold among Android users and developers through partnerships with Rovio, Zynga, Glu Mobile, Yahoo!, Sprint and AT&T. But going forward in 2011, they face competition from an improving Android Market as well as Amazon’s looming app store. Their new funding will be important in giving them a chance to keep pace given those conditions.

Source: GetJar

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