Lookout Mobile Security: Android Market to Have More Apps than Apple App Store by Mid-2012
Lookout Mobile Security has issued another report from their App Genome Project and it confirms what we’ve been hearing for a while now: the Android Market is maturing. For those of you who aren’t familiar, the App Genome Project is the world’s largest application dataset that basically shows mobile applications across platforms, and in our case, Android v. iOS. The project has analyzed more than 500,000 Android and iOS applications and was created as an ongoing effort to provide insight into mobile market dynamics, gain insight into how mobile apps access personal data and sensitive capabilities on mobile devices, and identify security threats in the wild.
Some key findings about the current condition of Android as compared to other platforms:
- The Android Market’s prevalence of paid apps increased from 22% in August 2010 to 34% in February 2011, whereas the proportion of paid apps in the Apple App Store decreased slightly during the same period, going from 71% to 66%.
- The number of apps available on the Android Market increased by approximately 127% since August 2010
- Android Market price points have increased: the proportion of paid Android Market apps costing $0.99 or less decreased from 61% in August 2010 to 37% in February 2011.
- In terms of advertising within apps, the Google AdMob SDK is integrated into more free apps in both the Android Market and the Apple App Store than any other ad platform, though iAd is quickly gaining traction in the Apple App Store.
- If each market continues to grow at the same rate, the Android Market will have more apps than the Apple App Store by mid-2012.
- Android Market developers typically release more apps than Apple App Store developers. On average the Android Market has 6.2 apps per developer and the Apple App Store has 4.8 apps per developer
Lookout has done an amazing job here, gathering tons of information beyond just that of showing how Android is growing. More developers are taking Android seriously, and are looking forward to writing applications for Android OS. If you want some great info that compares and contrasts Android and iOS, definitely check out the site. It’s worth a good once-over.