Loopt Announces Real-Time, Location-Aware “Reward Alerts”

Loopt announced a new feature to their popular location-aware application today with the addition of “reward alerts”.  The premise is rather simple: location-based and time sensitive deals are pushed down to your device based on where you happen to be.  These deals would include limited-time and limited quantity specials which can then be  redeemed right away.  The first rewards will go live this month with the company giving demonstrations at SXSW in Austin, TX from March 11-15.

Existing Loopt users should be on the lookout for the latest release of the app the next their phone polls for updates.  If you haven’t downloaded the free application, now’s your chance.  If your phone has 1.6 or higher, you’re advised to head to the Android Market and grab it.  As far as the rewards alerts go, log in and turn the feature on.  Presto!

Loopt Introduces Real-Time Mobile ‘Reward Alerts’ for Nearby Deals

Part of Loopt’s Effort to Bring More Relevance and Immediacy to the Mobile Location and Local Deal Experiences

MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)–Loopt (www.loopt.com), the best way to connect with people and places around you, today introduced Reward Alerts into its mobile app for iPhone, iPod Touch and Android* phones. The new alerts bring a social, real-time element to location-based deals.

“Reward Alerts represent one more step in a direction we see as really important for location-based services – making mobile more simple and real-time”
With Reward Alerts, brands and local businesses can offer limited-time and perishable-inventory deals to nearby consumers.

Reward Alerts open up a unique mobile opportunity to offer a “flash” deal that is immediately redeemable in person, instead of a deal that is purchased now, but used at a future date. The new local deal alerts complement Loopt’s existing Friend Alerts, which send users a notification when a friend is nearby.

The first Reward Alerts go live in March for upcoming deals featured in the Loopt application. Users simply download the update, log in, turn Rewards “on” in the app’s settings, and nearby deals will be delivered straight to their iPhone, iPod touch or Android phone.

“Reward Alerts represent one more step in a direction we see as really important for location-based services – making mobile more simple and real-time,” said Sam Altman, co-founder and CEO of Loopt. “With Loopt, we can alert people to what’s going on around them right now, which opens up tremendous opportunities for consumers to learn about a great deal. It’s a win-win for businesses and consumers.”

While Reward Alerts will prove useful for local businesses in the future, the alerts first debut with national brands in Austin, TX during the South by Southwest (SXSW) Interactive show (March 11-15). Loopt has set up an Austin-based moving “Rewards Wagon,” where brands are giving out more than $45,000 in rewards. Participating companies include Altec Lansing, FOX Broadcasting, Gilt City, Jawbone, Microsoft, OkCupid, Southwest Airlines, TabbedOut, Twelve South, TiVo and Yurbuds; rewards from top musical artists including Jack Johnson, Anberlin and Hinder; as well as rewards from authors including Guy Kawasaki (Enchantment), Hugh MacLeod (Evil Plans), Gary Vaynerchuk (The Thank You Economy) and Tony Hsieh (Author of Delivering Happiness and CEO of Zappos.com).

Loopt users in the Austin area March 11-15 will be notified of the reward locations on their phone the moment they happen. Each reward notification tells users where to go, and what to do to get the special prize. The high-value prizes have limited availability, and will be redeemed on a first-come, first-served basis. For more details on the SXSW Rewards Wagon, including specific rewards and necessary settings, visit http://www.loopt.com/sxsw, follow @loopt on Twitter or “like” Loopt on Facebook.

The Loopt app is available for free from the App Store on iPhone and iPod touch or at www.itunes.com/appstore, and in the Android Marketplace.