Headcase Games Releases Popular Game 180 for Android with Unique Monetization Scheme

As the Android ecosystem continues to grow at exponential rates, developers are continuously working to find new ways to monetize their apps so that they can make a living like normal people.  Headcasegames.com announced this morning via a press release a unique monetization idea that we found interesting.  Today they are releasing “180”, a popular game on the iOS platform now rebuilt from the ground up for Android.  There are two versions being released, the “Ultra” version, that costs $1.99, and a free version.  The Ultra version has everything unlocked, different methods of gameplay, characters and options.  The free version has all of the same content as the Ultra version, but a user has to unlock that content.

Unlocking the content is simple. You don’t have to pay a dime, you simply have to play the free version, which is monetized by ads, for 10 hours.  After the 10th hour, the content is unlocked and you know in essence have the ultra version in your possession.  Whether or not “180” is a good app or not, it is certainly a unique way to bring revenue in, and a fair way in our opinion.

You can get the game in the Android Market, using our handy block after the break.  Also check out the full press release after the break as well.[app]com.leff.i180free[/app]


HeadcaseGames.com releases 180 for Android

Established independent studio’s first foray into the Android market.
Los Angeles, CA, April 13, 2011 – Headcase Games is pleased to announce the release of 180 and 180 Ultra, now available for download in the Android Market and at whatis180.com.

180 is an addictive match-3 action puzzle game owing its lineage to classic titles such as Tetris Attack and Bust-a-Move, with a unique flipping mechanic giving the player unparalleled control in the genre. Following a very successful campaign on iOS (hundreds of thousands of downloads), Headcase Games has completely rebuilt the app from the ground up, with a brand-new codebase, fully new higher-resolution assets and a more polished presentation. New gameplay modes are available, and more elaborate updates are soon to follow.

A never-before-seen monetization technique will be utilized, in which two versions of the game will be distributed. 180 Ultra for Android (USD $1.99) contains 4 different game modes and 4 selectable characters and themes, available to play upon download.  Ultra will release alongside the standard version of 180 for Android (Free) which contains all of the same content, yet some of it must be unlocked by progressing through the game.  Although this free-to-download version is monetized by in-game advertising, all ads will be permanently disabled once the game is fully unlocked (achieved by simply playing the game over the course of 10 cumulative hours).

Additionally, Headcase Games will be holding several promotional campaigns via its Twitter and Facebook networks to promote the app.

For more information please refer to the website whatis180.com

About author

AndroidGuys 4627 posts

Founded on November 5, 2007, we've enjoyed bringing you the latest in Android news and rumors. Updated daily, we strive to deliver reviews, opinions, and updates on all things related to Android.

You might also like

News and Rumors

And It’s Official – Nexus One is First SuperPhone

The Nexus One event is in the books and it’s time for everyone to chime in with their impressions.  What did we learn today?  Anything new or that wasn’t already

News and Rumors

Samsung Galaxy Gear for just $99, today only

If you’re still interested in the original Samsung Galaxy Gear despite the fact Samsung introduced its next generation of wearable watches Gear 2, Gear 2 Neo and Gear Fit, we’ve got just the thing for you.

News and Rumors

Wildcard Network Releases New Gift Card Android Application

Wildcard Network Inc., develops digital gift card management solutions. The successful iPhone application is now available on Android with all the same benefits. It allows a person to buy, give, load and even check the balance on a gift card entirely on their Android device. We all know how many people carry plastic rather than cash these days. Well it looks like plastic cards are falling to the wayside now as well.


  1. Ben
    April 15, 17:40 Reply

    I love this idea. I’ve probably already logged 10 hours in Words with Friends and would love to see their annoying ads go away. Same for Angry Birds.

Leave a Reply