As some of you may have heard, Groupon recently acquired Pelago, makers of terrific ‘anti-search’ application, Whrrl. At some point down the road, Groupon will fold the technology and features into their own offering. The basic premise behind Whrrl was to help users discover new and relevant things without having to search for it. You know, serendipity. On its own, it was a terrific application with cool features and a great concept. However, the exact way in which Groupon will integrate Whrrl remains uncertain.
Pelago has taken a very high road in offering its users the ability to export their data to be used elsewhere. With more than 10,000 downloads in the Android Market, we anticipate there being quite a few people ready to take them up on the offer. There are plenty of folks looking to export photos, check-ins, notes, and more whether it be for Facebook or personal reasons.
Taking things one step further, Bizzy has announced that users can import their Whrrl data so that they can still receive personalized local recommendations. In a ‘similar but different’ manner, Bizzy works more like a “check-out” app rather than a check-in. Using this approach, users are advised what to check out when they are looking for things to do, eat, or places to shop. We can’t say that things will be seamless in the transition, but at least it’s a start. Read Bizzy’s blog for more information on what they can do for you existing Whrrl users before they shutter the system.