September 21, 2014

Nielsen: Android Now Preferred Mobile OS for Past, Present, and Future Smart Phone Purchases

Android is now the preferred mobile operating system for customers looking to pick up a new smart phone. And the preferred mobile OS for people who just bought a smart phone.  And the preferred… Well you see where we’re going.

Nielsen dropped a nice little report today which shows 31 percent of consumers planning to buy a smart phone over the next twelve months desire Android.  Up from 26 percent just a few months ago, it is now ahead of Apple’s iOS  which dips to 30 percent.  While another 11 percent are looking to snag a BlackBerry, one in five people (2o percent) are undecided at this point.  

Looking at people who recently bought a smart phone over the lat six months, Android accounted for literally half of the pie.  Assuming the trend continues at this rate, we know where that 20 percentile will end up.

Nielsen also sheds light on the current install base where Android also reigns supreme.  With a 37 percent share, it bests iOS (27 percent) and RIM’s BlackBerry OS (22 percent) while Microsoft’s Windows 7 comes in a distant fourth with 10 percent.  Rounding things out are Palm at 3 percent and Symbian at 2 percent share.

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