September 17, 2014

T-Mo Launches Monthly 4G No Contract Service

When we spoke to Dan from T-Mo a few weeks ago on AGTN, he told us that the company was going to be business as usual until they heard something different regarding the AT&T and T-Mo Merger.  It looks like he wasn’t kidding!
T-Mo has announced an interesting new plan scheme for users of their “4G” network (notice the quotes).  In a posting on their new website, T-Mo stated the following:

T-Mobile USA, Inc. today announced  two new No Annual Contract, unlimited Monthly4G plans starting at $50 per month, bringing more choice and value to customers on America’s Largest 4G Network. The new plans make it easier than ever for customers to step up to a rich data experience across T-Mobile’s entire portfolio of Android™-powered, Windows® Phone and BlackBerry® smartphones without an annual contract.

“Consumers today want more value and simplicity in how they purchase wireless,” said Cole Brodman, chief marketing officer, T-Mobile USA. “And that’s exactly what we’re delivering with our new Monthly4G plans — providing customers with the nationwide network, great prices and a choice of any of our latest smartphones.”

Now before you go getting your hopes up for unlimited 4G data at that price, the unlimited part is talking about texting unlimited web, not data or minutes. Check out the quote below to see the structure of the new plans:

With Monthly4G plans, customers can enjoy unlimited Talk, unlimited Text and unlimited Web service on their smartphone from T-Mobile. Monthly4G plans start at $50 per month for unlimited talk, unlimited text and unlimited Web with the first 100 MB of data at up to 4G speeds, or $70 per month for unlimited talk, unlimited text and unlimited Web with the first 5 GB of data at up to 4G speeds*.

In addition to the Monthly4G No Annual Contract plans, which became available May 22,
T-Mobile continues to offer a 1500 Talk and Text plan with 30 MB of data for $30 per month, as well as Pay As You Go plans for as low as 10¢ per minute for voice calls. To find the T-Mobile plan that best fits their needs, customers can visit http://www.t-mobile.com.
* Monthly4G plans provide access to wireless service for 30 days; capable device required to achieve 4G speeds. After high-speed allotment is used, speeds slowed for remainder of month. T-Mobile’s HSPA+ 4G network not available everywhere. See coverage details at T-Mobile.com

So, if you read closely, after you use your allotment of either 100 MB of 5 GB depending on the plan you are on, T-Mo is going to throttle you back to non 4G speeds. 5 GB is a lot of data, in my opinion. I know there are a lot of people out there who chew that up daily, but for me, I am in WiFi a lot, so my data use rarely reaches that level. But for people who tether a lot, or are mobile for a good part of their day, this could be a hindrance. What do you think of these new plans? Well done or too limiting? Let us know in the comments.

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