Late last week, TRAFFIQ rolled out their Mobile Media Calculator, a free application for both media buyers and planners. The app provides instant access to a handful of key media calculations, including impression amounts, performance indicators (CPM, CPA, CPC, click-through rates), and conversions between net and gross.
“Our mission at TRAFFIQ is to empower planners with great technology that helps them be more successful,” said Chris O’Hara, SVP, Sales and Marketing, TRAFFIQ. “We designed the Mobile Media Calculator to take some of the pain out of digital media analytics, and easily show the path to performance.”
Read more about the application at the Android Market listing. Head to TRAFFIQ’s website for addition information on their services.