November 24, 2014

WildTangent, T-Mobile USA Planning Android Game Rentals

WildTangent and T-Mobile USA have announced plans to offer a service which will benefit both Android developers and consumers.  Going live ‘later this year’, the service will let users rent games and try them out without any purchase obligations.

Using WildTanget’s WildCoins currency, gamers can get a 24 hour preview of the title for as low as 1 WildCoin.  When your time expires, either drop another WildCoin in or use your previous credit towards the purchase of the game.  The coins will also be used for in-game purchases.  Currency translates to roughly 1 WildCoin to 1 US quarter, however we spotted a promotion which shows 50 coins for $6.99 US, coming out to around 14¢ per coin.

The service will work much like Amazon’s Appstore in that users will download an application that acts as a dynamic catalog of games.  T-Mobile handsets should see the WildTangent application installed ahead of time.

Developers will surely like this option as it could lead to the incremental revenue while consumers will enjoy the bite-size purchase amounts.  We can pictures parents buying credits for their kids and letting the children decide which games they’ll purchase.

Full press release after the break.

WildTangent to Launch Unprecedented Android Game Service with T-Mobile USA
New service to provide ease of discoverability for premium games and unique options for play with no commitment to purchase

Redmond, WASH. June 8, 2011 – WildTangent is announcing today that it plans to launch an Android™ games service with T-Mobile USA, Inc. later this year that uniquely maximizes monetization for developers and gives T-Mobile customers new choices on Android-powered smartphones and tablets.

With the new service on Android smartphones and tablets, T-Mobile customers will have the opportunity to more easily discover, try and enjoy top games of all types hassle-free. Players will have the choice to play games for free with advertising, rent games for a fraction of the suggested retail price and purchase the must-have titles they want to keep. The cost of the rental will be applied toward purchase so customers can easily own games if they play them often.

“Through this new service with T-Mobile, we will give developers new options, modernizing the industry with a service model that fully monetizes game play through advertising and repeat-game-play,” said WildTangent CEO Mike Peronto. “T-Mobile will give consumers more gaming options on Android devices and will present games in a fun, curated fashion.”

“T-Mobile customers are among the most active mobile gamers in the industry,” said Torrie Dorrell, vice president of Applications, Content and Games at T-Mobile. “This service with WildTangent, coming later this year, will give our customers using Android devices more ways to discover and access their favorite games.”

WildTangent will offer its popular WildCoins virtual currency within the service for in-game item purchase and rental. WildTangent’s BrandBoost advertising platform will also be incorporated, providing consumers with free game sessions and in-game items.